Elina Shaknovsky

Energizer
DISC Type : I

RVP, Forward Deployed Engineering for Agentic AI at Salesforce at Salesforce

North Brunswick, New Jersey, United States

Overview

Elina is the RVP of Forward Deployed Engineering for Agentic AI at Salesforce, where she leads the Public Sector and Small Business Unit. Her expertise lies in AI, data, and integration, with a strong background in the financial services and insurance industries. Colleagues describe her as diligent, patient, and highly technically proficient.

Fueled by a passion for continuous learning and collaboration, Elina enjoys tackling complex challenges. She is a results-driven leader who values education and teamwork to drive successful outcomes across the full project lifecycle, from initial concept to final deployment.

She holds both a Project Management Professional (PMP)® certification and an ACORD certification from her time in the insurance industry.

Personality Overview

Big Picture Person

Relationship Oriented

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Agentic AI Strategy
Currently leads the Forward Deployed Engineering for Agentic AI at Salesforce, focusing on its strategic implementation for the public sector and small businesses.
Data and Integration
Specializes in data and integration services, a consistent focus throughout her career from MetLife to her current role at Salesforce.
Financial Services Tech
Possesses extensive experience leading custom application implementations within the financial services and insurance industries from her time at MetLife.

Media Appearances

Elina has no verified media appearances

Work History

8-2025
RVP, Forward Deployed Engineering for Agentic AI at Salesforce at Salesforce
6-2021 - 8-2025
Senior Director, Solution Consulting, Global AI Practice at Salesforce
11-2018 - 6-2021
Sr. Sales Engineer at Jitterbit
4-2015 - 9-2018
Principal Consultant at digitalML at digitalML
3-1998 - 4-2015
IT Project Lead/Business Systems Analyst - Integration Systems, ACORD Certified, PMP at MetLife

Education

1991 - 1995
BA from New York University

More Information

Social Presence :

Prographics :

Exp : 28 Location : North Brunswick, New Jersey, United States Job Level : N/A Designation : RVP, Forward Deployed Engineering for Agentic AI at Salesforce at Salesforce
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Insights For Selling To Elina

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Elina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Elina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Elina take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Elina

Personality Compatibility


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