Eliot Sykes in

Eliot Sykes

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Independent Brand & CX Strategy Consultant | Fractional Leadership & Strategic Growth Advisor | NED
📍 Greater Norwich Area, United Kingdom

Eliot is an independent brand and customer experience (CX) strategy consultant with a proven track record across financial services, retail, and healthcare. He helps ambitious brands grow by bridging customer insights with creative innovation to deliver impactful transformations. Eliot is a graduate of the University of Plymouth.

Based in Norwich, Eliot appears to be an active member of the local professional community, showing an interest in attending and promoting local strategy meet-ups. He values collaboration and connecting with other experts in his field in both formal and informal settings.

Unique fact: Eliot founded and built a comprehensive customer experience consultancy practice, Ethology, from the ground up.

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Experience
11 Years
Current Role
Independent Brand & CX Strategy Consultant | Fractional Leadership & Strategic Growth Advisor | NED
Job Level
Mid-senior
Location
Greater Norwich Area, United Kingdom
Personality Overview

How Eliot shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Eliot cares about

Brand & CX Strategy
His entire career is focused on unifying brand promises and customer experience to achieve measurable growth and differentiation for businesses.
Customer-Centric Growth
He focuses on building customer-first models rooted in deep qualitative and quantitative understanding to drive loyalty and revenue.
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Career

Work history

3-2025
Independent Brand & CX Strategy Consultant | Fractional Leadership & Strategic Growth Advisor | NED
3-2025
Lead Strategy Director
UP THERE, EVERYWHERE
2-2022 - 2-2025
Managing Partner - Head of Consultancy
krow group
10-2019 - 2-2022
Client Strategy Director
krow group
1-2018 - 2-2025
Managing Partner - Head of Consultancy
Ethology
In the press

Media appearances

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Education
1991 - 1995
BA (Hons)
University of Plymouth
1989 - 1991
Economics
Springwood Sixth Form
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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