Elisa Axelsen

Trailblazer
DISC Type : DI

Nordic Brand and Marketing Lead - Big Bet Tech, AI & Alliances at EY

Denmark

Overview

Elisa is a marketing and GTM leader with over eight years of experience in the technology sector, focusing on AI and strategic alliances. She has a proven track record of building and executing marketing strategies in Nordic, APAC, and global markets. People who have worked with her describe her as analytical, proactive, and having great interpersonal skills.

Originally from a student-athlete background where she excelled academically, Elisa is passionate about collaboration and teamwork. She enjoys celebrating successes with her colleagues and finds value in building strong professional relationships. Her recent focus has been on the intersection of technology and community, particularly supporting women in the field.

Unique fact: Elisa was recognized for academic excellence as a student-athlete, achieving a GPA of 3. 5 or higher.

Personality Overview

Achievement-Oriented

Charismatic

Persuasive

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI Marketing
Led all Nordic brand and marketing initiatives for EY’s tech and AI portfolio, including launching the first Nordic AI Survey.
GTM Strategy
Her experience involves building and executing go-to-market strategies, supporting market entry, and launching new initiatives across global markets.
Women in Tech
Showed a strong interest in this topic by attending and sharing key takeaways from the "Women in Tech 2025" event.

Media Appearances

Elisa has no verified media appearances

Work History

8-2024
Nordic Brand and Marketing Lead - Big Bet Tech, AI & Alliances at EY
9-2023
Assistant Director, Global Brand and Marketing, Tech Consulting at EY
1-2022 - 8-2023
Global Brand and Marketing Manager, Consulting at EY
6-2020 - 1-2022
Marketing Communications Specialist, APAC Strategy and Transactions at EY
10-2019 - 5-2020
Marketing Specialist at Office Hub Pty Ltd

Education

2014 - 2017
Bachelor’s Degree from University of South Alabama

More Information

Social Presence :

Prographics :

Exp : 8 Location : Denmark Job Level : Middle Designation : Nordic Brand and Marketing Lead - Big Bet Tech, AI & Alliances at EY
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Elisa

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Elisa take some risk or not?

  • If necessary, they will be ready to take risks.

You And Elisa

Personality Compatibility


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