Elisa La Cava

Questioner
DISC Type : c

Principal at Trilogy Equity Partners

Seattle, Washington, United States

Overview

Elisa La Cava is a Principal at Trilogy Equity Partners, an early-stage venture capital firm. She focuses on data, AI, cloud infrastructure, and B2B software startups. Elisa earned her MBA from Northwesterns Kellogg School of Management and a BA from Claremont McKenna College.

Originally from Seattle, Elisa is an avid tennis player who captained her NCAA Division III college team. She also enjoys hiking in the Cascades, biking, and kayaking. She is actively involved in supporting Washingtons student and business communities through various advisory roles.

Unique fact: Elisa was inducted into her colleges Scholar-Athlete Wall-of-Fame for her achievements in tennis.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

AI & Data Startups
Her investment focus at Trilogy is on early-stage companies building in data and AI at the infrastructure and application layers.
B2B SaaS Investing
Has extensive experience investing in enterprise and B2B software applications at both Trilogy and her prior firm, Madrona Venture Group.
Founder Mentorship
[Predicted] As an investor and partner to founders, she is likely passionate about guiding entrepreneurs through the challenges of building a company.

Media Appearances

Elisa La Cava - Trilogy Equity Partners. Featured in Trilogy Equity Partners (official website)

See Now

Work History

Principal at Trilogy Equity Partners
Board Observer at Canvas
Board Observer at Vieu
Board Observer at Zuplo
Board Observer at Included

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Bachelor of Arts (BA) from Claremont McKenna College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Seattle, Washington, United States Job Level : N/A Designation : Principal at Trilogy Equity Partners
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Elisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Elisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Elisa

Personality Compatibility


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