Elisa Taneyhill

Inquirer
DISC Type : cd

Director, North America Marketing Strategy at Boston Consulting Group (BCG)

Greater Boston, United States

Overview

Elisa has no verified overview

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Elisa has no verified topics they care about

Media Appearances

Elisa has no verified media appearances

Work History

4-2025
Director, North America Marketing Strategy at Boston Consulting Group (BCG)
4-2024 - 4-2025
Director, Head of Global Brand Strategy (Secondment) at Boston Consulting Group (BCG)
12-2023 - 4-2024
Director, North America Brand Strategy & Activation at Boston Consulting Group (BCG)
9-2020 - 2-2022
Associate Account Director at Hill Holliday
3-2019 - 9-2020
Account Supervisor at Hill Holliday

Education

2017 - 2019
Master of Business Administration - MBA from Temple University
2015 - 2015
Advertising from 4A's Institute of Advanced Advertising Studies

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director, North America Marketing Strategy at Boston Consulting Group (BCG)
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elisa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elisa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elisa

Personality Compatibility


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