Elisabeth Cañigueral Borras

Evaluator
DISC Type : dsc

Vicepresidenta at Foment del Treball Nacional

Greater Girona Area, Spain

Overview

Elisabeth Cañigueral Borras is the President of Costa Brava Mediterranean Foods, a major family-owned food group. She has driven significant growth, expanding the companys export markets to over 50 countries. She holds a degree in Business Administration from the Universitat de Girona and a management degree from IESE Business School.

She is passionate about fostering creativity and innovation in society, serving as Vice President of the Fundació Creativació. She believes nurturing these skills from a young age is crucial for personal and professional development, aiming to help future generations think differently and solve problems creatively.

Unique Fact: She champions sustainability and digitalization not as obligations, but as strategic opportunities driven by consumer demand.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

International Trade
Leads a company that exports a significant portion of its production globally and actively participates in international trade fairs like SIAL China to strengthen market presence.
Fostering Creativity
As Vice President of Fundació Creativació, she advocates for developing creativity and innovation in children, viewing it as essential for their future personal and professional success.
Business Advocacy
In her role as Vice President of Foment del Treball, she engages in high-level economic discussions to strengthen business competitiveness and strategic alliances.

Media Appearances

Elisabeth has no verified media appearances

Work History

2019
Vicepresidenta at Foment del Treball Nacional
2018
Vicepresidenta at Fundació Creativació
Consejera Delegada at Costa Brava Foods S.A.U.

Education

Programa de Dirección General (PDG) from IESE Business School
Administración y Dirección de Empresas from Universitat de Girona

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Girona Area, Spain Job Level : N/A Designation : Vicepresidenta at Foment del Treball Nacional
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Insights For Selling To Elisabeth

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisabeth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Elisabeth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Elisabeth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Elisabeth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Elisabeth

Personality Compatibility


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