Francesc Vidal

Researcher
DISC Type : Cs

Sales Director at COSTA BRAVA MEDITERRANEAN FOODS

Figueres, Catalonia, Spain

Overview

Francesc Vidal is the Sales Director at Costa Brava Mediterranean Foods, leveraging his background in Industrial Engineering from the Universitat de Girona. His career reflects a consistent upward trajectory entirely within the international food sales sector, showcasing deep expertise in global market development and management, from export roles to his current leadership position.

He shows a keen interest in professional development and business strategy, following publications like the Harvard Business Review. Francesc is also passionate about mentoring the next generation of professionals, demonstrated by his active participation in youth-focused events at prominent business schools like Esade.

Early in his career, he managed an entire e-commerce platform for an international seafood company, highlighting his early adoption of digital sales channels.

Personality Overview

Cost Conscious

ROI Seeker

Soft Communicator

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

International Food Sales
His entire career has focused on developing and managing international markets for food companies, from seafood to his current role in the meat industry.
Business Growth
He publicly celebrates his company's annual results, emphasizing his team's commitment to achieving growth and maintaining high standards of work.
Supply Chain & Logistics
His previous roles involved direct management of logistics and production planning, indicating a strong foundational knowledge of the entire supply chain.

Media Appearances

CAMBIO AGROPECUARIO Nº 1349 – Sr. FRANCESC VIDAL - Director de Ventas Costa Brava Mediterranean Foods. Featured in YouTube

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Work History

1-2023
Sales Director at COSTA BRAVA MEDITERRANEAN FOODS
11-2019 - 1-2023
International Area Manager at COSTA BRAVA MEDITERRANEAN FOODS
7-2013 - 1-2023
Export Area Manager at Frigoríficos Costa Brava, S.A.
1-2011 - 6-2013
Export Manager at Easyfish
6-2008 - 9-2008
Atención al público at BBVA

Education

2006 - 2011
Ingeniero Industrial from Universitat de Girona

More Information

Social Presence :

Prographics :

Exp : 15 Location : Figueres, Catalonia, Spain Job Level : Mid-senior Designation : Sales Director at COSTA BRAVA MEDITERRANEAN FOODS
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Insights For Selling To Francesc

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesc is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Francesc

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Francesc move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Francesc take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Francesc

Personality Compatibility


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