Elizabeth Jackson

Commander
DISC Type : D

SVP Marketing at Transcend

Providence County, Rhode Island, United States

Overview

Elizabeth is a seasoned CMO who has led marketing transformations at major CPG brands like P&G and Campbells, as well as high-growth tech companies. She specializes in building AI-integrated marketing engines to drive growth. Colleagues praise her as a creative, strategic, and inspiring leader. She holds a B. A. from Princeton and an M. B. A. from INSEAD.

Elizabeth has expressed a keen interest in supporting the next generation of entrepreneurs, specifically highlighting an event for female founders in New England. She is also a proponent of strategic storytelling as a key discipline for driving business growth, sharing best practices with her network.

She was recognized as the youngest M. B. A. graduate in INSEADs history.

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Data-Driven Growth
Her current role at Transcend focuses on answering the question, "Can I use this data? " to unlock growth, reflecting a deep interest in data-driven marketing strategies.
Strategic Storytelling
She shared an article outlining the "3 Best Practices of Storytelling That Actually Drive Growth, " indicating a belief in narrative as a strategic business discipline.
AI in Marketing
Her professional summary highlights a specialty in building "AI-integrated marketing engines, " and she has led marketing for an AI-enabled cultural intelligence platform.

Media Appearances

Transcend Appoints Elizabeth Jackson as Senior Vice President of Marketing. Featured in Business Wire

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Transcend appoints Elizabeth Jackson as Senior Vice President of Marketing. Featured in Transcend Blog

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Work History

4-2026
SVP Marketing at Transcend
2024 - 2026
Chief Marketing Officer & Advisory Board Chairman at Collage Group
2022 - 2024
Growth Advisor + Fractional CMO + Strategy + Brand + Innovation at The Sedna Group
2021 - 2023
Board Member at tapNpay Inc
2017 - 2022
CMO & EVP Strategy at KVH Industries, Inc.

Education

B.A. from Princeton University
M.B.A from INSEAD

More Information

Social Presence :

Prographics :

Exp : 33 Location : Providence County, Rhode Island, United States Job Level : Leadership Designation : SVP Marketing at Transcend
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elizabeth

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • If convinced, they can reach decisions quite fast.
  • Can Elizabeth take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Elizabeth

Personality Compatibility


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