Elizabeth Roth in

Elizabeth Roth

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Senior Field Marketing Manager, Enterprise Core Services + Energy at ServiceNow
📍 Kolkata, West Bengal, India, United States

Elizabeth Roth is a Senior Field Marketing Manager at ServiceNow with over a decade of experience in B2B Tech and EdTech marketing. A DePauw University graduate, she excels in creating data-driven events and campaigns to boost growth. Colleagues describe her as friendly, customer-focused, and having deep technical understanding.

Outside of her direct marketing role, Elizabeth shows creative dedication to her colleagues. She recently became a self-described "full-time sports fan, " cheering for the local teams of her sales territories, including the Lakers, Rockets, Eagles, and Dallas Stars, to build camaraderie and show support.

Unique fact: Her team spirit extends to adopting the sports loyalties of whatever sales region she is currently supporting.

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Experience
17 Years
Current Role
Senior Field Marketing Manager, Enterprise Core Services + Energy
Job Level
Middle
Location
Kolkata, West Bengal, India, United States
Personality Overview

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Communication Style
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Priorities

Topics Elizabeth cares about

B2B Field Marketing
Specializes in creating data-driven events and targeted campaigns, including ABM, to generate leads and drive pipeline growth for enterprise and commercial sales teams.
Energy Sector Tech
Her current role focuses on the energy vertical, and she actively promotes events like DTECH® to connect with leaders on transforming digital operations in the power sector.
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Career

Work history

1-2025
Senior Field Marketing Manager, Enterprise Core Services + Energy
ServiceNow
7-2022 - 1-2025
Senior Field Marketing Manager, Commercial Central
ServiceNow
8-2019 - 7-2022
Field Marketing Manager, Enterprise TOLA
ServiceNow
1-2018 - 8-2019
Senior Field Marketing Manager
Ellucian
6-2008 - 1-2018
Senior Manager of Conversion and Implementation (Macmillan Learning)
Macmillan Learning
In the press

Media appearances

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Education
BA
DePauw University
Bachelor's degree
DePauw University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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