Elizabeth Roth

Trailblazer
DISC Type : DI

Senior Field Marketing Manager, Enterprise Core Services + Energy at ServiceNow

Kolkata, West Bengal, India, United States

Overview

Elizabeth Roth is a Senior Field Marketing Manager at ServiceNow with over a decade of experience in B2B Tech and EdTech marketing. A DePauw University graduate, she excels in creating data-driven events and campaigns to boost growth. Colleagues describe her as friendly, customer-focused, and having deep technical understanding.

Outside of her direct marketing role, Elizabeth shows creative dedication to her colleagues. She recently became a self-described "full-time sports fan, " cheering for the local teams of her sales territories, including the Lakers, Rockets, Eagles, and Dallas Stars, to build camaraderie and show support.

Unique fact: Her team spirit extends to adopting the sports loyalties of whatever sales region she is currently supporting.

Personality Overview

Friendly But Fast

Values Relationships

Assertive

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

B2B Field Marketing
Specializes in creating data-driven events and targeted campaigns, including ABM, to generate leads and drive pipeline growth for enterprise and commercial sales teams.
Energy Sector Tech
Her current role focuses on the energy vertical, and she actively promotes events like DTECH® to connect with leaders on transforming digital operations in the power sector.
Sales Team Alignment
Passionate about supporting sales objectives, she creatively fosters team spirit by cheering for the local sports teams in her various sales territories.

Media Appearances

Elizabeth has no verified media appearances

Work History

1-2025
Senior Field Marketing Manager, Enterprise Core Services + Energy at ServiceNow
7-2022 - 1-2025
Senior Field Marketing Manager, Commercial Central at ServiceNow
8-2019 - 7-2022
Field Marketing Manager, Enterprise TOLA at ServiceNow
1-2018 - 8-2019
Senior Field Marketing Manager at Ellucian
6-2008 - 1-2018
Senior Manager of Conversion and Implementation (Macmillan Learning) at Macmillan Learning

Education

BA from DePauw University
Bachelor's degree from DePauw University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Kolkata, West Bengal, India, United States Job Level : Middle Designation : Senior Field Marketing Manager, Enterprise Core Services + Energy at ServiceNow
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Elizabeth

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Elizabeth take some risk or not?

  • They can take risks if necessary.

You And Elizabeth

Personality Compatibility


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