Elizabeth Shults

Supporter
DISC Type : s

Director of Digital Operations and Marketing at McLarty Daniel (RML Automotive)

Greater Fayetteville, AR Area, United States

Overview

Elizabeth Shults is a veteran of the retail auto industry, currently serving as the Director of Digital Operations and Marketing at McLarty Daniel (RML Automotive). Her career spans nearly every dealership position, culminating in a specialization in digital marketing and operations. She is a graduate of the prestigious NADA Dealer Academy.

Originally from Florida, Elizabeth is an alumna of Florida State University. Her personal interests include being a self-described "ardent logophile" (a lover of words), a passion for trivia, and leveraging her expertise to advise first-time car buyers on making practical, needs-based purchasing decisions.

She was recognized as one of Cherokee Media Groups "40 Under 40" honorees, a significant achievement in the retail automotive sector.

Personality Overview

Thoughtful In Approach

Social Proof Driven

Procedural

They are motivated by the potential impact of their decision on the organization.  They maintain good relationships with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Automotive Marketing
As Director of Digital Operations and Marketing, she focuses on data-driven strategies and is a member of the Auto Genius professional community.
Dealership Operations
Possesses extensive, hands-on experience in nearly every dealership role, from service and sales to corporate variable operations.
Professional Development
Demonstrated a commitment to continuous growth by recently graduating from the rigorous NADA Dealer Academy (Class N415).

Media Appearances

Elizabeth has no verified media appearances

Work History

1-2016
Director of Digital Operations and Marketing at McLarty Daniel (RML Automotive)
9-2021
Member at Auto Genius
Corporate Variable Operations / Sales Manager at Superior Automotive Group
eCommerce / Marketing at Panama City Automotive Group
Assistant Service Manager / Fixed Operations at Panama City Toyota; I95 Toyota; Coggin Toyota at the Avenues; Buzz Leonard Motors

Education

11-2022 - 11-2023
NADA Dealer Academy (N415) from National Automobile Dealer Association
Bachelor of Science (B.Sc.) from Florida State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Fayetteville, AR Area, United States Job Level : Mid-senior Designation : Director of Digital Operations and Marketing at McLarty Daniel (RML Automotive)
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Elizabeth

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Elizabeth take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Elizabeth

Personality Compatibility


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