Elizabeth Siegel

Judge
DISC Type : Dc

Co-Founder & Chief Customer Officer at Titan Casket

Bellevue, Washington, United States

Overview

Elizabeth Siegel is the Co-Founder and Chief Customer Officer at Titan Casket, a direct-to-consumer casket company disrupting the funeral industry. A former attorney with a degree from Colgate University, she now focuses on providing families with affordable, transparent, and compassionate funeral planning options.

Her career has centered on creating direct-to-consumer businesses that serve families during major life events, having also founded The Seattle Baby Company. She is passionate about leveraging her legal background to champion consumer rights and bring a kinder, more transparent approach to the funeral industry.

Interesting fact: Elizabeth has founded multiple companies focused on key family needs: one for the beginning of life and one for the end of life.

Personality Overview

Quality Focused

Generally Skeptic

Features Driven

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Funeral Industry Reform
Co-founded Titan Casket to challenge traditional high-cost models by offering affordable, customizable caskets directly to families online.
Consumer Rights
Utilizes her legal background to educate consumers on the FTC's "Funeral Rule, " empowering them to make informed decisions and avoid unnecessary expenses.
D2C E-commerce
A repeat founder of direct-to-consumer companies, she focuses on scaling operations and customer service to build trust in a traditionally non-digital industry.

Media Appearances

Titan Casket Online with Scott Ginsberg, Liz Siegel, and Josh Siegel. Featured in YouTube

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Ep. 320 Disrupting the Casket Industry: Titan Casket Online with Scott Ginsberg, Liz Siegel, and Josh Siegel. Featured in EOLU Podcast

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Titan Casket Aims to Be a Partner to Funeral Homes. Featured in Funeral Vision

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Work History

1-2020
Co-Founder & Chief Customer Officer at Titan Casket
1-2020
Founder at Harbor Caskets
Founder at The Seattle Baby Company
9-2008
Associate at Day Pitney LLP

Education

2005 - 2008
Education details unavailable from Cardozo School of Law
International Relations from Colgate University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bellevue, Washington, United States Job Level : Leadership Designation : Co-Founder & Chief Customer Officer at Titan Casket
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Elizabeth

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Elizabeth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Elizabeth

Personality Compatibility


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