Elizabeth Venafro

Doer
DISC Type : ds

Marketing Strategy Lead at Digital Marketing Partners

Leesburg, Virginia, United States

Overview

Elizabeth is a B2B and B2G marketing executive with 20 years of experience, currently serving as a Fractional CMO for tech and healthcare startups. A James Madison University alumna, she has recently earned certifications in AI applications for marketing. People often describe her as accomplished, strategic, hard-working, and an exceptional marketing professional with unmatched expertise.

Personality Overview

Deliberate Doer

Strategic Planner

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Marketing
Demonstrates a strong commitment to this field by recently obtaining certifications in "AI Applications in Marketing" and "Content Marketing Using Generative AI".
Fractional CMO Strategy
Her current role is a Fractional CMO, and she has authored articles explaining the value and cost of this model for businesses.
Go-to-Market Strategy
Her headline and extensive experience highlight a core focus on developing and executing GTM strategies for startups and scale-ups, particularly in B2B and B2G.

Media Appearances

Elizabeth has no verified media appearances

Work History

7-2024
Marketing Strategy Lead at Digital Marketing Partners
7-2022
Fractional CMO at EAV, LLC
4-2022
Advisor at Fathom (YC W21)
7-2021 - 7-2022
VP of Marketing and Growth at Sorcero
3-2020 - 7-2021
Director of Marketing at Omnilert

Education

Bachelor of Business Administration from James Madison University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Leesburg, Virginia, United States Job Level : Leadership Designation : Marketing Strategy Lead at Digital Marketing Partners
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Elizabeth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Elizabeth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Elizabeth

Personality Compatibility


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