Ella Newman

Observer
DISC Type : ci

Senior Brand Manager at Spin Master

Hemel Hempstead, England, United Kingdom

Overview

Ella is a strategic and hands-on Senior Brand Manager at Spin Master with extensive experience in the toy industry, having also held brand management roles at Hasbro and Mattel. A graduate of Bournemouth University with a BA in Marketing, she leads the Dolls, Interactive, and Collectibles portfolio.

Outside of her direct professional responsibilities, Ella has a strong interest in the broader world of entertainment, particularly following The Walt Disney Company and its various media and entertainment divisions.

Unique fact: Ella was recently a featured panelist at the London Toy Fair, where she spoke on the topic of Capturing the Kidult.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Toy Industry Marketing
Her entire career has been dedicated to brand management for major toy companies like Spin Master, Hasbro, and Mattel.
Franchise Launches
She is leading the UK launch and continued growth of the Unicorn Academy toy line, a major new franchise for Spin Master.
The 'Kidult' Market
Demonstrated expertise by participating in a panel discussion on marketing to the 'kidult' consumer at the 2026 London Toy Fair.

Media Appearances

Ella Newman, Senior Brand Manager (Activities) at Spin Master – The Friday Five. Featured in Toytales.ca

See Now

Work History

6-2019
Senior Brand Manager at Spin Master
11-2018 - 6-2019
Senior Brand Manager (Maternity Cover) at Burton's Biscuit Company
11-2015 - 11-2018
Brand Manager at Hasbro
5-2014 - 8-2015
Associate Brand Manager at Mattel, Inc.
6-2013 - 6-2014
Marketing Assistant at Mattel, Inc.

Education

2009 - 2013
BA (Hons) Marketing from Bournemouth University
2001 - 2008
Education details unavailable from Sandringham School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Hemel Hempstead, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager at Spin Master
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ella

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ella take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ella

Personality Compatibility


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