Nicholas A.

Enthusiast
DISC Type : i

Senior Brand Manager - New Brand Group at Spin Master

Canada

Overview

Nicholas is a Senior Brand Manager at Spin Master, where he has spent over a decade working on renowned toy brands like Hatchimals, Kinetic Sand, and Bitzee. His expertise spans brand strategy, product development, and marketing. He holds a Bachelor of Design from OCAD University and a certificate from Humber College.

He is passionate about the creative arts, including design, illustration, writing, and entertainment. His skill set is multifaceted, extending into scriptwriting and film editing, which complements his work in the creatively demanding toy industry and highlights his interest in media and storytelling.

Unique fact: Nicholas served as the Creative Director and Illustrator for a cover of STRATEGY Magazine.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Toy Brand Innovation
He has been instrumental in managing and growing innovative toy lines such as Hatchimals, Purse Pets, and Bitzee, focusing on interactive and novel product concepts.
Creative Direction
Possesses a strong background in design and illustration, having served as a Creative Director for a magazine cover and listing art direction as a key specialty.
Product Development
Manages the full product lifecycle, from initial concept and development through to marketing, app integration, and licensing for major global toy brands.

Media Appearances

Nicholas has no verified media appearances

Work History

8-2023
Senior Brand Manager - New Brand Group at Spin Master
3-2022
Senior Brand Manager at Spin Master
5-2018 - 3-2022
Brand Manager at Spin Master
10-2015 - 5-2018
Associate Brand Manager (Activities) at Spin Master
6-2014 - 10-2015
Marketing Coordinator (Activities) at Spin Master

Education

2006 - 2010
Bachelor of Design from OCAD University
2012 - 2013
Post Graduate Certificate from Humber College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Canada Job Level : Middle Designation : Senior Brand Manager - New Brand Group at Spin Master
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Nicholas

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Nicholas take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Nicholas

Personality Compatibility


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