Ellen Smith in

Ellen Smith

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Global Social Media Coordinator - Content and Strategy at Ooni
📍 Greater Glasgow Area, United Kingdom

An accomplished digital marketing professional with over five years of experience, Ellen specializes in impactful social media, influencer, and content campaigns for major brands like General Mills and Yahoo. Currently the Global Social Media Coordinator at Ooni, she holds a Master of Science from Dublin City University and a certification in Copywriting.

Outside of her marketing career, Ellen has a significant international background, having lived and worked in Japan as an Assistant Language Teacher on the competitive Japan Exchange and Teaching (JET) Programme. People who have worked with her describe her as clever, efficient, and dependable.

She once managed a Google Ads Grant campaign for the cancer charity "Purple House Cancer Support" as part of a university project.

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Experience
9 Years
Current Role
Global Social Media Coordinator - Content and Strategy
Job Level
Junior
Location
Greater Glasgow Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ellen cares about

DTC Brand Strategy
Recently transitioned from agency-side to an in-house role at DTC pizza oven brand Ooni, focusing on content and strategy for a direct-to-consumer company.
Creative Social Campaigns
Expresses excitement for hands-on creative projects, such as her work on a Yoplait campaign and developing organic social content for a limited edition product pack.
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Career

Work history

7-2025
Global Social Media Coordinator - Content and Strategy
Ooni
6-2022 - 4-2025
Social Media Account Manager
8 Million Stories Ltd
7-2021 - 5-2022
Social Media Specialist
Peebles Media Group
11-2020 - 4-2021
Google Ads Grant Campaign Manager
Purple House Cancer Support
7-2019 - 7-2020
Assitant Language Teacher
Japan Exchange and Teaching Program(me) (JET)
In the press

Media appearances

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Education
2020 - 2021
Master of Science - MS
Dublin City University
2014 - 2018
Bachelor's degree
University College Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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