Ellen Smith

Commander
DISC Type : D

Global Social Media Coordinator - Content and Strategy at Ooni

Greater Glasgow Area, United Kingdom

Overview

An accomplished digital marketing professional with over five years of experience, Ellen specializes in impactful social media, influencer, and content campaigns for major brands like General Mills and Yahoo. Currently the Global Social Media Coordinator at Ooni, she holds a Master of Science from Dublin City University and a certification in Copywriting.

Outside of her marketing career, Ellen has a significant international background, having lived and worked in Japan as an Assistant Language Teacher on the competitive Japan Exchange and Teaching (JET) Programme. People who have worked with her describe her as clever, efficient, and dependable.

She once managed a Google Ads Grant campaign for the cancer charity "Purple House Cancer Support" as part of a university project.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

DTC Brand Strategy
Recently transitioned from agency-side to an in-house role at DTC pizza oven brand Ooni, focusing on content and strategy for a direct-to-consumer company.
Creative Social Campaigns
Expresses excitement for hands-on creative projects, such as her work on a Yoplait campaign and developing organic social content for a limited edition product pack.
Non-Profit Marketing
Has direct experience managing a Google Ads Grant campaign for a cancer support charity, applying her digital marketing skills to a cause-based initiative.

Media Appearances

Ellen has no verified media appearances

Work History

7-2025
Global Social Media Coordinator - Content and Strategy at Ooni
6-2022 - 4-2025
Social Media Account Manager at 8 Million Stories Ltd
7-2021 - 5-2022
Social Media Specialist at Peebles Media Group
11-2020 - 4-2021
Google Ads Grant Campaign Manager at Purple House Cancer Support
7-2019 - 7-2020
Assitant Language Teacher at Japan Exchange and Teaching Program(me) (JET)

Education

2020 - 2021
Master of Science - MS from Dublin City University
2014 - 2018
Bachelor's degree from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Glasgow Area, United Kingdom Job Level : Junior Designation : Global Social Media Coordinator - Content and Strategy at Ooni
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Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ellen

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ellen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ellen

Personality Compatibility


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