Ellen Svanström in

Ellen Svanström

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Group CDIO Chief Digital Information Officer / Group CIO at H&M Group
📍 Greater Stockholm Metropolitan Area, Sweden

As the Chief Digital and Information Officer at H&M Group, Ellen Svanström has been leading one of fashions most ambitious retail-tech transformations. In early 2026, she announced her decision to leave the company after a decade-long tenure that included heading Group Strategy and Business Ventures. Her background includes leadership roles at IBM.

Ellen is a passionate advocate for mentorship and fostering inclusive communities, actively participating in events supporting women in tech. She champions innovation, creativity, and an entrepreneurial spirit, and shows a keen interest in changemakers who are working to create a more sustainable future for the fashion industry.

In 2025, she was featured on the Glossy 50 list as one of "The Accelerators" for her impactful work in advancing H&Ms technology agenda.

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Experience
30 Years
Current Role
Group CDIO Chief Digital Information Officer / Group CIO
Job Level
Leadership
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ellen cares about

Retail Digitalization
Leads initiatives to create 'smart stores' using RFID, AI, and real-time data to merge the physical and digital customer experience, making stores operate with the insight of a website.
Creative AI
Views AI as a tool to augment human creativity rather than replace it, using it to enhance design feedback loops and dynamic styling algorithms.
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Career

Work history

2-2023
Group CDIO Chief Digital Information Officer / Group CIO
H&M Group
10-2020 - 1-2023
Head of Business Ventures
H&M Group
4-2018 - 10-2020
Head of Group Strategy
H&M Group
8-2016 - 4-2018
Group Business Development and Innovation
H&M Group
10-2015 - 8-2016
Strategic Advisor
Novandi Strategy
In the press

Media appearances

Updates to H&M Group Executive Management Team. Featured in H&M Group
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Education
2012 - 2012
IBM Executive Program
Questrom School of Business, Boston University
2011 - 2011
Leadership Program
Ruter Dam
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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