Elliott Rhodes is the founder of On Road UK, a platform dedicated to discovering and promoting grassroots DJs and artists, primarily within the house music scene. He leverages his expertise in content development and community building to grow audiences for emerging talent. He also holds a Level 3 Business and Administration qualification with Distinction.
His passion for dance music was sparked by attending major festivals like Creamfields and Parklife. He is a strong advocate for his local Northamptonshire music scene, aiming to create more opportunities for local artists. His educational background is in sports, holding a BTEC diploma in the subject.
He has built and manages an engaged WhatsApp community of over 400 music industry creatives to foster collaboration.
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