Ellyne Bierman - Hagen is the founder of Reflower, a sustainable flower subscription service based on a circular, Product-as-a-Service model. With a background in marketing for major publishers like Sanoma and WPG Media, she now focuses on impact entrepreneurship. Colleagues describe her as enthusiastic, creative, and knowledgeable.
Ellyne lives in Amsterdam with her husband and two sons. She is passionate about creating a better world for her children by adopting a more sustainable lifestyle, which includes reducing consumption, recycling, and cycling more. This personal mission was the direct inspiration for founding her company, Reflower.
She was inspired to start her artificial flower rental company after seeing the beautiful, expensive flower arch from her own wedding get thrown away after just one day.
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