✨ Els Bosma

Commander
DISC Type : D

President PWN Netherlands at Professional Women's Network (PWN) Netherlands

Amsterdam, North Holland, Netherlands

Overview

Els Bosma is the President of PWN Netherlands and a leadership coach who helps ambitious women get promoted. A former corporate VP and UN project lead, she founded Thriving across Borders to advance gender-balanced leadership. Colleagues describe her as resourceful, kind, and an incredible listener.

Outside of her professional life, Els has a passion for water-related activities, including swimming, sailing, and scuba-diving. Having lived and worked in six countries across three continents, she has a deep appreciation for international experiences and diverse cultures.

Unique fact: Els began her career as a tropical marine biologist working for the United Nations in central Africa.

Personality Overview

Candid & Clear

Decisive

Impact-Driven

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Women in Leadership
Her coaching practice and presidency at PWN Netherlands are dedicated to helping ambitious women advance into senior leadership roles and overcome career plateaus.
Gender Equality
She is on a mission to close the gender pay gap and actively fosters connection and learning to accelerate gender-balanced leadership in the corporate world.
Career Transitions
Drawing from her own journey from UN biologist to corporate VP to coach, she helps professional women navigate career changes and combat burnout.

Media Appearances

✨ has no verified media appearances

Work History

4-2025
President PWN Netherlands at Professional Women's Network (PWN) Netherlands
4-2024 - 4-2025
VP mentorship program at Professional Women's Network (PWN) Netherlands
9-2018
Founder and CEO | Intuitive Leadership Coach for Women at Thriving across Borders
9-2018
Not-your-typical Career Coach for Women in Leadership at Thriving across Borders
9-2018
Not-your-typical Career Coach for Women in Leadership at Thriving across Borders

Education

Positive Psychology Coach from positive psychology coach academy
2020 - 2021
Magnetic Mind Coach from Conscious Education

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : President PWN Netherlands at Professional Women's Network (PWN) Netherlands
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Insights For Selling To ✨ Els

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ✨ Els is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from ✨ Els

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will ✨ Els move?

  • They can take decisions very fast if you manage to convince them.
  • Can ✨ Els take some risk or not?

  • The risks don’t matter much to them.

You And ✨ Els

Personality Compatibility


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