Emanuela Pinna

Researcher
DISC Type : Cs

Head of Marketing & Communication at Finomnia

Greater Milan Metropolitan Area, Italy

Overview

Emanuela Pinna is the Head of Marketing & Communication at Finomnia, specializing in shaping brand voice and acquisition strategies for the fintech sector. Her experience spans global firms and digital agencies. She was recognized by Forbes Italia in 2021 as one of the countrys top 100 marketing and communication professionals.

Emanuela approaches professional challenges with the same vision and courage she applies to personal pursuits, such as skiing difficult slopes. She is passionate about the craft of storytelling and fostering shared responsibility and empathy within teams. She is also a hard-worker who is open-minded, clever, and passionate.

She is a graduate of the Ninja Business School, where she studied Digital Strategy and Web Marketing.

Personality Overview

Perfectionist

ROI Seeker

Process Focused

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Fintech Marketing
Leads marketing for Finomnia and has extensive experience at finance and tech companies like IG Group and OCS, focusing on brand identity and growth in the financial software sector.
Brand Storytelling
Views launching a new brand as a journey requiring vision and courage, and is proud of her contribution to building the Finomnia brand identity.
Empathetic Leadership
Shares content from Simon Sinek, advocating for replacing performance dashboards with a deeper commitment to empathy, believing people perform best when they feel valued and supported.

Media Appearances

Emanuela has no verified media appearances

Work History

1-2026
Head of Marketing & Communication at Finomnia
3-2024 - 12-2025
Head of Marketing & Communication at Finwave
10-2022 - 12-2025
Marketing & Communication Manager at OCS S.p.A.
1-2012 - 10-2022
Marketing Manager at IG
5-2011 - 12-2011
Research Manager and digital marketing at Tracc Media

Education

B2B Summit EMEA Certification 2025: Harness AI For B2B Marketing from Forrester
Digital Strategy & Web Marketing training course from Ninja Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Milan Metropolitan Area, Italy Job Level : Mid-senior Designation : Head of Marketing & Communication at Finomnia
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Insights For Selling To Emanuela

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emanuela is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Emanuela

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Emanuela move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Emanuela take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Emanuela

Personality Compatibility


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