Emer Byrne in

Emer Byrne

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Head of Demand Generation - Marketing at ScotPac Business Finance
📍 Greater Sydney Area, Australia

Emer is a strategic Head of Marketing with over 15 years of B2B experience in finance and technology. A graduate of Technological University Dublin, she specializes in driving growth through data-driven demand generation. Colleagues have described her as "driven, " "talented, " and "ridiculously efficient. "

Beyond her core marketing roles, Emer shows an appreciation for combining professional development with engaging locations, highlighted by her enthusiasm for an industry event being held in Bali. She has a background in Occupational Health & Safety from University College Dublin.

She once delivered a 215% increase in sales by implementing a digitized direct strategy.

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Experience
16 Years
Current Role
Head of Demand Generation - Marketing
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Emer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emer cares about

Demand Generation
This is her current role and a core focus throughout her career, leveraging data to accelerate demand and enable revenue growth for B2B companies.
B2B FinTech Marketing
She has deep expertise in marketing for the finance and technology sectors, having worked at companies like ScotPac Business Finance, LeaseAccelerator, and Reval.
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Career

Work history

9-2021
Head of Demand Generation - Marketing
ScotPac Business Finance
1-2019 - 9-2021
Marketing Director – ANZ & South East Asia
LeaseAccelerator
6-2011 - 1-2019
Field Marketing Manager - Asia Pacific & Japan
ION
6-2009 - 6-2011
Account Development Representative - APAC
Reval.com Pty
Retail Marketing Consultant
McDonald's Corporation
In the press

Media appearances

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Education
2002 - 2003
Occupational Health & Safety
University College Dublin
1998 - 2002
Bachelor of Science (B.Sc.)
Technological University Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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