Emer Byrne

Trailblazer
DISC Type : DI

Head of Demand Generation - Marketing at ScotPac Business Finance

Greater Sydney Area, Australia

Overview

Emer is a strategic Head of Marketing with over 15 years of B2B experience in finance and technology. A graduate of Technological University Dublin, she specializes in driving growth through data-driven demand generation. Colleagues have described her as "driven, " "talented, " and "ridiculously efficient. "

Beyond her core marketing roles, Emer shows an appreciation for combining professional development with engaging locations, highlighted by her enthusiasm for an industry event being held in Bali. She has a background in Occupational Health & Safety from University College Dublin.

She once delivered a 215% increase in sales by implementing a digitized direct strategy.

Personality Overview

Persuasive

Achievement-Oriented

Charismatic

They will bat for you if they come to believe in you.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Demand Generation
This is her current role and a core focus throughout her career, leveraging data to accelerate demand and enable revenue growth for B2B companies.
B2B FinTech Marketing
She has deep expertise in marketing for the finance and technology sectors, having worked at companies like ScotPac Business Finance, LeaseAccelerator, and Reval.
APAC Market Growth
She has a proven track record of developing and executing go-to-market strategies to build brand awareness and generate leads across Australia, New Zealand, and Southeast Asia.

Media Appearances

Emer has no verified media appearances

Work History

9-2021
Head of Demand Generation - Marketing at ScotPac Business Finance
1-2019 - 9-2021
Marketing Director – ANZ & South East Asia at LeaseAccelerator
6-2011 - 1-2019
Field Marketing Manager - Asia Pacific & Japan at ION
6-2009 - 6-2011
Account Development Representative - APAC at Reval.com Pty
Retail Marketing Consultant at McDonald's Corporation

Education

2002 - 2003
Occupational Health & Safety from University College Dublin
1998 - 2002
Bachelor of Science (B.Sc.) from Technological University Dublin

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Demand Generation - Marketing at ScotPac Business Finance
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Insights For Selling To Emer

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emer

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Emer move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Emer take some risk or not?

  • They can take risks if necessary.

You And Emer

Personality Compatibility


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