Emil Valdemar Madsen

Evaluator
DISC Type : dcs

Head of Marketing & Brand at Velliv

Copenhagen, Capital Region of Denmark, Denmark

Overview

Emil is a London-trained marketing leader with extensive global experience delivering brand transformations for companies like Burger King, Pepsi, and Barclays. A graduate of Copenhagen Business School, he is recognized for being a "modern strategist" with "razor sharp" thinking who excels at simplifying complexity and driving commercial impact.

He is passionate about finding a brands role within cultural trends and empowering his teams. Emil has a strong interest in the effectiveness of creative work and has served as a jury member for the Danish Digital Awards, focusing on campaigns that deliver measurable results.

Unique fact: Emil has led the integration of generative AI and content automation into creative development processes at GroupM.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Transformation
He has a proven track record of leading transformative brand platforms for major companies like Barclays ('Make Money Work for You') and Saxo ('Be Invested').
AI in Marketing
At GroupM, he led the integration of generative AI and content automation into creative processes, including the use of synthetic focus groups.
Effective Creativity
As a juror for the Danish Digital Awards, he emphasizes looking for marketing that has "actually worked, " indicating a strong focus on data-driven, impactful creative.

Media Appearances

Emil has no verified media appearances

Work History

2-2026
Head of Marketing & Brand at Velliv
6-2024 - 9-2025
Executive Strategy Director, GroupM at GroupM Danmark
1-2024 - 6-2024
Chief Creative Officer, Mindshare Denmark at GroupM Danmark
12-2023 - 2-2026
Freelance Marketing Consultant at Strategy Support
9-2022 - 1-2024
CMO, Global Head of Marketing & Brand at Saxo Bank

Education

Bachelor of Arts (BA) from Copenhagen Business School
Master of Science (MSc) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing & Brand at Velliv
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Insights For Selling To Emil Valdemar

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emil Valdemar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emil Valdemar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emil Valdemar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emil Valdemar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emil Valdemar

Personality Compatibility


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