Emil Valdemar Madsen in

Emil Valdemar Madsen

Login to view DISC.
Head of Marketing & Brand at Velliv
📍 Copenhagen, Capital Region of Denmark, Denmark

Emil is a London-trained marketing leader with extensive global experience delivering brand transformations for companies like Burger King, Pepsi, and Barclays. A graduate of Copenhagen Business School, he is recognized for being a "modern strategist" with "razor sharp" thinking who excels at simplifying complexity and driving commercial impact.

He is passionate about finding a brands role within cultural trends and empowering his teams. Emil has a strong interest in the effectiveness of creative work and has served as a jury member for the Danish Digital Awards, focusing on campaigns that deliver measurable results.

Unique fact: Emil has led the integration of generative AI and content automation into creative development processes at GroupM.

Read the full overview →
Experience
16 Years
Current Role
Head of Marketing & Brand
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Emil shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Emil cares about

Brand Transformation
He has a proven track record of leading transformative brand platforms for major companies like Barclays ('Make Money Work for You') and Saxo ('Be Invested').
AI in Marketing
At GroupM, he led the integration of generative AI and content automation into creative processes, including the use of synthetic focus groups.
+5 more topics Login to view topics
Career

Work history

2-2026
Head of Marketing & Brand
Velliv
6-2024 - 9-2025
Executive Strategy Director, GroupM
GroupM Danmark
1-2024 - 6-2024
Chief Creative Officer, Mindshare Denmark
GroupM Danmark
12-2023 - 2-2026
Freelance Marketing Consultant
Strategy Support
9-2022 - 1-2024
CMO, Global Head of Marketing & Brand
Saxo Bank
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (BA)
Copenhagen Business School
Master of Science (MSc)
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Emil. Free, 10 seconds.