Lene Bach in

Lene Bach

Go-getter · DISC type d
Head of Product & Wholesale Marketing at HAY
📍 Aarhus, Central Denmark Region, Denmark

Lene is a Commercial Marketing Director with over 15 years of global B2B and B2C experience, specializing in brand strategy and omni-channel presence. She excels at positioning and activating brands for commercial impact and holds a Cand. Merc from the University of Southern Denmark.

Her professional passion lies in activating global brands in local markets through a combination of compelling storytelling and delivering measurable commercial results. This approach highlights her skill in both strategic development and hands-on tactical implementation.

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Experience
19 Years
Current Role
Head of Product & Wholesale Marketing
Job Level
Mid-senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Lene shows up

Decisive
Challenger
Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Lene cares about

Brand Positioning
Her profile headline emphasizes her expertise in brand positioning and driving communication for impactful results across global B2B and B2C markets.
Omni-channel Presence
She specializes in creating a seamless brand presence across diverse sales channels and marketing platforms, a key focus in her professional introduction.
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Career

Work history

11-2024
Head of Product & Wholesale Marketing
HAY
6-2022 - 3-2024
Head Of Marketing
Design Eyewear Group
3-2021 - 6-2022
Multi Channel Manager
Duravit Danmark A/S
3-2021 - 6-2022
Multi Channel Manager
DURAVIT NORGE
8-2018 - 3-2020
Marketing Director
DCC A/S
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2004
Cand.Merc
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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