Lene Bach in

Lene Bach

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Head of Product & Wholesale Marketing at HAY
📍 Aarhus, Central Denmark Region, Denmark

Lene is a Commercial Marketing Director with over 15 years of global B2B and B2C experience, specializing in brand strategy and omni-channel presence. She excels at positioning and activating brands for commercial impact and holds a Cand. Merc from the University of Southern Denmark.

Her professional passion lies in activating global brands in local markets through a combination of compelling storytelling and delivering measurable commercial results. This approach highlights her skill in both strategic development and hands-on tactical implementation.

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Experience
19 Years
Current Role
Head of Product & Wholesale Marketing
Job Level
Mid-senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Lene shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lene cares about

Brand Positioning
Her profile headline emphasizes her expertise in brand positioning and driving communication for impactful results across global B2B and B2C markets.
Omni-channel Presence
She specializes in creating a seamless brand presence across diverse sales channels and marketing platforms, a key focus in her professional introduction.
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Career

Work history

11-2024
Head of Product & Wholesale Marketing
HAY
6-2022 - 3-2024
Head Of Marketing
Design Eyewear Group
3-2021 - 6-2022
Multi Channel Manager
Duravit Danmark A/S
3-2021 - 6-2022
Multi Channel Manager
DURAVIT NORGE
8-2018 - 3-2020
Marketing Director
DCC A/S
In the press

Media appearances

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Education
1998 - 2004
Cand.Merc
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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