Lene Bach

Go-getter
DISC Type : d

Head of Product & Wholesale Marketing at HAY

Aarhus, Central Denmark Region, Denmark

Overview

Lene is a Commercial Marketing Director with over 15 years of global B2B and B2C experience, specializing in brand strategy and omni-channel presence. She excels at positioning and activating brands for commercial impact and holds a Cand. Merc from the University of Southern Denmark.

Her professional passion lies in activating global brands in local markets through a combination of compelling storytelling and delivering measurable commercial results. This approach highlights her skill in both strategic development and hands-on tactical implementation.

Personality Overview

Decisive

Challenger

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Positioning
Her profile headline emphasizes her expertise in brand positioning and driving communication for impactful results across global B2B and B2C markets.
Omni-channel Presence
She specializes in creating a seamless brand presence across diverse sales channels and marketing platforms, a key focus in her professional introduction.
Compelling Storytelling
A core passion mentioned is activating brands by combining compelling storytelling with the delivery of commercial impact.

Media Appearances

Lene has no verified media appearances

Work History

11-2024
Head of Product & Wholesale Marketing at HAY
6-2022 - 3-2024
Head Of Marketing at Design Eyewear Group
3-2021 - 6-2022
Multi Channel Manager at Duravit Danmark A/S
3-2021 - 6-2022
Multi Channel Manager at DURAVIT NORGE
8-2018 - 3-2020
Marketing Director at DCC A/S

Education

1998 - 2004
Cand.Merc from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 19 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Product & Wholesale Marketing at HAY
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Insights For Selling To Lene

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lene is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lene

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lene move?

  • Their decision making speed is somewhere in the middle.
  • Can Lene take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lene

Personality Compatibility


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