Francisco Canales Pérez

Critic
DISC Type : C

Research And Development Engineer at ABB

Baden, Aargau, Switzerland

Overview

Francisco is a Research and Development Engineer at ABB in Baden, Switzerland, focusing on the electrification and decarbonization of the mining industry. A graduate of ETH Zürich with a Masters in Electrical Engineering, he applies his expertise in systems and control to innovate sustainable mining solutions. He is also a Certified LabVIEW Associate Developer.

His personal interests are deeply rooted in engineering and technology, including mathematical optimization, renewable energy systems, and power electronics. This reflects a strong intellectual curiosity for solving complex problems that can advance sustainable technology and energy infrastructure.

He was recognized with the "Best Matura Project Award" in 2014 from his high school, Kantonsschule Baden.

Personality Overview

ROI Driven

Information Seeker

Critic

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Mining Decarbonization
His work at ABB involves using simulation tools to develop and analyze alternatives to diesel-fueled transportation systems, such as trolley assist and electric trucks in mines.
Renewable Energy
Lists renewable energy as a key interest, which directly aligns with his professional goal of electrifying industrial systems and reducing carbon emissions.
Mathematical Optimization
Stated as a core interest and supported by his advanced coursework in large-scale optimization at ETH Zürich, indicating a focus on efficiency and systems improvement.

Media Appearances

Francisco has no verified media appearances

Work History

9-2022
Research And Development Engineer at ABB

Education

2019 - 2021
Master of Science ETH from ETH Zürich
2014 - 2018
Bachelor of Science ETH from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 3 Location : Baden, Aargau, Switzerland Job Level : Junior Designation : Research And Development Engineer at ABB
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Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Francisco

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Francisco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Francisco

Personality Compatibility


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