Emily G.

Inquirer
DISC Type : dc

Head of Ecommerce (Zone) at Aesop

London, England, United Kingdom

Overview

Emily is the Head of Ecommerce for Europe at Aesop, with over nine years of experience driving DTC growth in the luxury beauty sector for brands like LOréal and Shiseido. A graduate of the University of the Arts London, she is described as amiable, honest, and creative.

Based on her arts education and career in an aesthetically-driven industry, Emily likely has a strong appreciation for creative expression, design, and evolving beauty industry trends.

She has managed the e-commerce growth for an impressive portfolio of iconic brands, including YSL Beauty, Armani Beauty, NARS, and Drunk Elephant.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

DTC Business Growth
Her career is centered on building high-impact Direct-to-Consumer strategies and ensuring product category growth for major beauty brands across Europe and APAC.
Digital Transformation
She has a proven track record of successful platform enhancements and leading digital projects that create omni-channel synergy and improve the customer experience.
Luxury Beauty Trends
[Predicted] Her extensive experience with top-tier brands like YSL, Armani, and Aesop indicates a deep passion for the innovation and trends within the luxury beauty market.

Media Appearances

Emily has no verified media appearances

Work History

4-2025
Head of Ecommerce (Zone) at Aesop
1-2024 - 4-2025
Senior Ecommerce Manager at Shiseido
7-2022 - 10-2023
Ecommerce Manager (Malaysia & Singapore) at L'Oréal
5-2021 - 7-2022
Digital & Ecommerce Manager at L'Oréal
12-2020 - 5-2021
Ecommerce & Marketing Assistant Manager at LVMH Perfumes & Cosmetics

Education

2013 - 2016
Bachelor of Arts - BA from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce (Zone) at Aesop
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Emily

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • Their decision making speed is somewhere in the middle.
  • Can Emily take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Emily

Personality Compatibility


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