Ian Armstrong

Enthusiast
DISC Type : i

Associate Member at Royal College of Defence Studies

Bridgwater, England, United Kingdom

Overview

A people-focused leader, Ian Armstrong heads Business Development for Boeings UK defence sector. Transitioning from a fulfilling Royal Air Force career, he leverages his expertise in forging strategic partnerships with industry and government. He is an Associate Member at the Royal College of Defence Studies and a graduate of the University of St Andrews.

After his RAF service, Ian founded TILRO Ltd, a consultancy specializing in aircraft operations, airworthiness, and safety management.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Aerospace Business Growth
Leads the development and execution of complex business capture campaigns and strategic growth plans for Boeing Defence UK.
UK Defence Strategy
His career across the Royal Air Force, MOD, and Boeing demonstrates a deep involvement with the UK's defence and aerospace industry.
Talent Development
Actively promotes and recruits for roles on his team, including positions for experienced professionals, graduates, and interns.

Media Appearances

Ian has no verified media appearances

Work History

9-2025
Associate Member at Royal College of Defence Studies
5-2020
Head Of Business Development at Boeing
2-2013 - 4-2020
Business Development Manager at Boeing
9-2008 - 2-2013
Owner at TILRO Ltd
1-2010 - 1-2012
Requirements Management at MOD Chinook PT

Education

1993 - 1994
M Litt from University of St Andrews
1988 - 1992
Bsc from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bridgwater, England, United Kingdom Job Level : Mid-senior Designation : Associate Member at Royal College of Defence Studies
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ian

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ian take some risk or not?

  • They can take some low-probability risks if needed.

You And Ian

Personality Compatibility


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