Emily Larson in

Emily Larson

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Senior Marketing Manager at Western Union
📍 Denver Metropolitan Area, United States

Emily is a Senior Marketing Manager at Western Union with experience at F500s, including Walmart. She specializes in customer retention marketing for North America and Latin America, focusing on loyalty programs and campaign development. Colleagues describe her as creative, results-driven, and a trusted, collaborative partner with a can-do attitude.

As a self-described "Creative Spirit" and "Design Enthusiast, " Emily channels her passion into her professional life. She has a deep background in crafting compelling narratives and content through blogs, website design, social media, and videos, particularly to showcase the global impact of corporate foundation work.

She was inspired by orchestrating international films to tell the stories of the Western Union Foundations impact around the world.

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Experience
17 Years
Current Role
Senior Marketing Manager
Job Level
Middle
Location
Denver Metropolitan Area, United States
Personality Overview

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Priorities

Topics Emily cares about

Customer Retention
Leads customer retention marketing for North and Latin America, defining strategy and campaign development to increase customer lifetime value at Western Union.
Foundation Marketing
Developed the marketing strategy for the Western Union Foundation, focusing on reputation building, content creation, and telling compelling stories about its global impact.
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Career

Work history

9-2021
Senior Marketing Manager
Western Union
8-2018 - 9-2021
Foundation Marketing & Communications Manager
Western Union
4-2016 - 8-2018
Global Social, Corporate Communications
Western Union
5-2015 - 6-2016
Diaspora Social Content Producer
Western Union
9-2014 - 5-2015
Associate Marketing Manager, Digital
Walmart, Inc. Sam's Club
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
American Public University, MBA
Bachelor
University of Arkansas
Social presence
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Behavioral profile

DISC profile (public)

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