Emily Larson

Trailblazer
DISC Type : ID

Senior Marketing Manager at Western Union

Denver Metropolitan Area, United States

Overview

Emily is a Senior Marketing Manager at Western Union with experience at F500s, including Walmart. She specializes in customer retention marketing for North America and Latin America, focusing on loyalty programs and campaign development. Colleagues describe her as creative, results-driven, and a trusted, collaborative partner with a can-do attitude.

As a self-described "Creative Spirit" and "Design Enthusiast, " Emily channels her passion into her professional life. She has a deep background in crafting compelling narratives and content through blogs, website design, social media, and videos, particularly to showcase the global impact of corporate foundation work.

She was inspired by orchestrating international films to tell the stories of the Western Union Foundations impact around the world.

Personality Overview

Informal

Assertive

Values Relationships

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Customer Retention
Leads customer retention marketing for North and Latin America, defining strategy and campaign development to increase customer lifetime value at Western Union.
Foundation Marketing
Developed the marketing strategy for the Western Union Foundation, focusing on reputation building, content creation, and telling compelling stories about its global impact.
Creative Storytelling
Combines her role in communications with her passion as a "Creative Spirit" to produce engaging content like videos, blogs, and social media campaigns.

Media Appearances

Emily has no verified media appearances

Work History

9-2021
Senior Marketing Manager at Western Union
8-2018 - 9-2021
Foundation Marketing & Communications Manager at Western Union
4-2016 - 8-2018
Global Social, Corporate Communications at Western Union
5-2015 - 6-2016
Diaspora Social Content Producer at Western Union
9-2014 - 5-2015
Associate Marketing Manager, Digital at Walmart, Inc. Sam's Club

Education

Master of Business Administration (M.B.A.) from American Public University, MBA
Bachelor from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Denver Metropolitan Area, United States Job Level : Middle Designation : Senior Marketing Manager at Western Union
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emily

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Emily take some risk or not?

  • If necessary, they will be ready to take risks.

You And Emily

Personality Compatibility


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