Emily Nyaz, PMP

Commander
DISC Type : D

Founder and CEO at HUSL Digital

Washington DC-Baltimore Area, United States

Overview

Emily Nyaz is the Founder and CEO of HUSL Digital, with nearly two decades of experience in digital strategy for B2B brands. She focuses on creating scalable growth frameworks using AI and systems. Emily holds a BS from Vanderbilt University and a PMP® certification. Colleagues describe her as organized, detail-oriented, and a skilled communicator.

Emily founded HUSL Digital by acquiring and rebranding the agency UpTrending, where she previously served as Vice President of Operations.

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

AI in Marketing
Writes frequently about how AI supports marketing judgment, exposes team gaps, and can be used to scale smarter, not just create more output.
B2B Growth Systems
Focuses on designing and managing end-to-end systems that connect brand visibility, content, and automation directly to measurable revenue outcomes for B2B clients.
Connecting Marketing to Pipeline
Emphasizes the need for marketing efforts to be clearly connected to the sales pipeline, noting that many companies have activity without compounding results.

Media Appearances

HUSL Digital | The Org. Featured in The Org

See Now

Work History

1-2020
Founder and CEO at HUSL Digital
6-2018 - 1-2020
Vice President of Operations at HUSL Digital
10-2015 - 6-2018
Director of Project Management at HUSL Digital
2-2014 - 10-2015
Project Manager at Signal Group DC
4-2011 - 2-2014
Senior Creative Accounts Manager at MultiMedia Communications

Education

2004 - 2008
BS from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder and CEO at HUSL Digital
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emily

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Emily take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Emily

Personality Compatibility


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