Emily Simon

Commander
DISC Type : D

Director of Product Marketing at Apptegy

Bethesda, Maryland, United States

Overview

Emily Simon is an expert in building and scaling product marketing functions, currently serving as the Director of Product Marketing at Apptegy. With a Masters degree from West Virginia University, she specializes in go-to-market strategy, pricing, and packaging redesigns, having previously driven significant revenue growth at Teachstone.

Originally an educator before entering the edtech field, Emily is passionate about solving systemic problems within school systems. She is deeply invested in finding solutions that genuinely support students and educators, moving beyond simple notification systems to drive meaningful action and improve student outcomes.

Unique fact: Emily founded the product marketing function at two different companies, establishing the discipline from the ground up.

Personality Overview

Strong-Willed

Risk-Taker

Decisive

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others.

Topics They Care About

Go-to-Market Strategy
She has created unified GTM playbooks and launch frameworks that have directly led to significant revenue and pre-sell opportunities in her roles.
Chronic Absenteeism
She recently posted multiple times about her passion for solving chronic absenteeism in schools, viewing it as a critical signal that needs proactive solutions.
Supporting Educators
As a former educator, she frequently expresses her desire to build products and systems that truly support students and the teachers working with them daily.

Media Appearances

Emily has no verified media appearances

Work History

10-2024
Director of Product Marketing at Apptegy
2-2023 - 10-2024
Senior Director of Product Strategy & Marketing at Teachstone
5-2022 - 2-2023
Interim Senior Director of Product Strategy & Marketing at Teachstone
7-2021 - 5-2022
Director of Product Marketing at Teachstone
11-2020 - 7-2021
Product Marketing Manager at Teachstone

Education

Master's degree from West Virginia University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bethesda, Maryland, United States Job Level : Mid-senior Designation : Director of Product Marketing at Apptegy
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emily

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • If convinced, they can reach decisions quite fast.
  • Can Emily take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Emily

Personality Compatibility


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