Emily Weiss

Balancer
DISC Type : S

Founder, Executive Chairwoman at Glossier, Inc.

New York, New York, United States

Overview

Emily Weiss is the Founder and Executive Chairwoman of Glossier, the beauty company she launched from her blog, "Into The Gloss. " She pioneered a "skin first, makeup second" philosophy, building a digital-first brand focused on community feedback. She studied at New York University and previously worked at Vogue.

Outside of her corporate roles, Weiss is a prominent figure in the entrepreneurial community, having built a globally recognized brand from the ground up. She is a mother and is known for her strong vision in brand creation and her belief in fostering connection through products and content.

Unique Fact: Before founding her beauty empire, Emily made several appearances on the MTV reality television show "The Hills" while working at Teen Vogue.

Personality Overview

Diplomatic

Empathetic

Slow To Decisions

They like following the process even if it takes time to reach any conclusion.  They are comfortable taking long term decisions. They are courteous and respectful but practical.

Topics They Care About

Community-Driven Brands
She built Glossier based on the community and conversations from her blog, "Into The Gloss, " emphasizing customer feedback as a core principle.
Digital-First Retail
Pioneered a direct-to-consumer strategy for beauty, leveraging e-commerce and social media to build a globally recognized brand.
Brand Storytelling
Expertly translated the narrative and authentic voice from her blog into the foundation of Glossier's brand identity and marketing.

Media Appearances

Emily has no verified media appearances

Work History

5-2022
Founder, Executive Chairwoman at Glossier, Inc.
10-2014 - 5-2022
Founder, CEO at Glossier, Inc.
9-2010
Founder at Into The Gloss
9-2008 - 10-2011
Styling Assistant (Freelance), VOGUE at Conde Nast
6-2007 - 1-2008
Fashion Assistant, W at Conde Nast

Education

2003 - 2007
Education details unavailable from New York University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Founder, Executive Chairwoman at Glossier, Inc.
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Be personal and polite and slightly formal
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Emily

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can be some of the slowest decision makers.
  • Can Emily take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Emily

Personality Compatibility


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