Emma Cotton

Critic
DISC Type : C

Head of Commercial PR at Knight Frank

United Kingdom

Overview

Emma is a seasoned communications leader with extensive experience in the luxury and FMCG sectors. Currently the Head of Commercial PR at Knight Frank, she specializes in global PR strategy, branding, and marketing for high-end organizations. A graduate of the University of Bradford, colleagues have described her as a "charming and professional" superstar.

Emma has a keen interest in the stories behind iconic brands and properties, as demonstrated by her appreciation for legendary figures like Audrey Hepburn. She actively supports her professional network by sharing career opportunities and appears invested in team growth and development.

A recommendation highlights her exceptional client service skills, calling her a "top grade, triple A, superstar client services professional. "

Personality Overview

Critic

Objective Thinker

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Luxury Brand PR
Her career has focused on managing communications for high-end brands, including Princess Yachts and Knight Frank's global wealth division.
Global Real Estate
Leads PR for global wealth and international real estate at Knight Frank, frequently sharing information on exquisite and high-value properties.
Premium CPG Marketing
As Marketing & Communications Director for Luscombe Drinks, she focused on brand positioning, provenance, and the use of natural, high-quality ingredients.

Media Appearances

Emma has no verified media appearances

Work History

1-2026
Head of Commercial PR at Knight Frank
7-2024 - 1-2026
Head of Global Wealth & International PR at Knight Frank
1-2020 - 6-2024
Head of Communications at Princess Yachts
1-2018 - 1-2020
Marketing & Communications Director at Luscombe Drinks
6-2007 - 1-2018
Client Services Director at Sponge Marketing Agency

Education

1992 - 1996
BA Management Studies & French from University of Bradford
1994 - 1995
Business & French from Universite de Strasbourg

More Information

Social Presence :

Prographics :

Exp : 29 Location : United Kingdom Job Level : Mid-senior Designation : Head of Commercial PR at Knight Frank
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Emma

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Emma take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Emma

Personality Compatibility


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