Emma Crowle

Wildcard
DISC Type : cis

CX & Insight Lead at AXA – Global Healthcare

Royal Tunbridge Wells, England, United Kingdom

Overview

Emma is a customer insight professional with over 20 years of experience, predominantly in financial services. She specializes in qualitative and quantitative research to drive CX improvements and holds a BA in Business Decision Analysis from the University of the West of England.

She is passionate about building her team and finding others who share her dedication to enhancing the customer journey.

Unique fact: Emma is self-described as being "obsessed with improving customer journeys and experiences. "

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Customer Experience
Her entire career is dedicated to delivering CX improvements and insight-led strategies within the financial and healthcare services sectors.
Customer Research
Possesses a strong background in using both qualitative and quantitative research methods to generate actionable customer insights.
Team Building
Actively publicizes open roles to grow her team at AXA, seeking colleagues who are passionate about customer-centricity.

Media Appearances

Emma has no verified media appearances

Work History

1-2025
CX & Insight Lead at AXA – Global Healthcare
1-2015 - 1-2025
Senior Insight Manager at AXA – Global Healthcare
8-2013 - 12-2014
Career break at Career break
9-2011 - 8-2013
Customer Insight Manager (maternity cover) at AXA PPP healthcare
11-2010 - 9-2011
Maternity leave at -

Education

1992 - 1996
BA Business Decision Analysis from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 26 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : Senior Designation : CX & Insight Lead at AXA – Global Healthcare
URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emma take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emma

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.