Emma Crowle in

Emma Crowle

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CX & Insight Lead at AXA – Global Healthcare
📍 Royal Tunbridge Wells, England, United Kingdom

Emma is a customer insight professional with over 20 years of experience, predominantly in financial services. She specializes in qualitative and quantitative research to drive CX improvements and holds a BA in Business Decision Analysis from the University of the West of England.

She is passionate about building her team and finding others who share her dedication to enhancing the customer journey.

Unique fact: Emma is self-described as being "obsessed with improving customer journeys and experiences. "

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Experience
26 Years
Current Role
CX & Insight Lead
Job Level
Senior
Location
Royal Tunbridge Wells, England, United Kingdom
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

Customer Experience
Her entire career is dedicated to delivering CX improvements and insight-led strategies within the financial and healthcare services sectors.
Customer Research
Possesses a strong background in using both qualitative and quantitative research methods to generate actionable customer insights.
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Career

Work history

1-2025
CX & Insight Lead
AXA – Global Healthcare
1-2015 - 1-2025
Senior Insight Manager
AXA – Global Healthcare
8-2013 - 12-2014
Career break
Career break
9-2011 - 8-2013
Customer Insight Manager (maternity cover)
AXA PPP healthcare
11-2010 - 9-2011
Maternity leave
-
In the press

Media appearances

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Education
1992 - 1996
BA Business Decision Analysis
University of the West of England
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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