Emma Dowey

Commander
DISC Type : D

Senior Marketing Manager at Arrow ECS United Kingdom

United Kingdom

Overview

Emma Dowey is a Senior Marketing Manager at Arrow ECS, translating complex technology from vendors like AWS, IBM, and Nutanix into clear narratives. She focuses on the modern data centre and cloud computing, developing GTM strategies and marketing campaigns to support channel partner growth. Colleagues describe her as articulate, intelligent, creative, and hard-working.


She holds Google certifications in both Video and Shopping Ads, demonstrating hands-on expertise in digital advertising platforms.

Personality Overview

Strong-Willed

Candid & Clear

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Channel Partner Growth
Her role is centered on creating marketing campaigns and go-to-market strategies specifically to support the growth of channel partners.
Modern Data Centre
This is a primary focus area in her role, where she manages marketing for key vendors like Nutanix and Pure Storage.
Cloud Vendor Strategy
She is responsible for aligning the strategy for major cloud vendors, such as AWS and IBM, with partner needs and business objectives.

Media Appearances

Emma has no verified media appearances

Work History

5-2025
Senior Marketing Manager at Arrow ECS United Kingdom
5-2023 - 5-2025
MarTech Director at FWD Motion
3-2021 - 6-2023
Head Of Marketing at FWD Motion
8-2016 - 3-2021
Marketing Manager at FWD Motion
1-2011 - 8-2016
Marketing Manager at Arrow ECS United Kingdom

Education

MA from University of Leeds
PGCE: FE from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Middle Designation : Senior Marketing Manager at Arrow ECS United Kingdom
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emma

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can take decisions very fast if you manage to convince them.
  • Can Emma take some risk or not?

  • The risks don’t matter much to them.

You And Emma

Personality Compatibility


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