Emma Friend

Go-getter
DISC Type : d

Director of Product Marketing at Capital Group

Los Angeles, California, United States

Overview

Emma has no verified overview

Personality Overview

Challenger

Fast-Paced

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Emma has no verified topics they care about

Media Appearances

Emma has no verified media appearances

Work History

6-2025
Director of Product Marketing at Capital Group
9-2020 - 6-2025
Head of ETF and Public-Private Solutions Marketing at Capital Group
6-2018 - 9-2020
VP Institutional Marketing at Capital Group
12-2011 - 4-2016
Head of Institutional and Content Marketing (VP) at Lombard Odier Investment Managers
11-2011
VP - International Marketing Strategy at Goldman Sachs Asset Management

Education

10-1997 - 6-2000
Social & Political Science from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of Product Marketing at Capital Group
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Emma

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emma take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Emma

Personality Compatibility


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