Emma Harowski

Energizer
DISC Type : I

Sr. Manager IT Business Partner, Trade Promotion at Ferrara

Greater Chicago Area, United States

Overview

Emma is a CPG professional specializing in IT business partnership and Trade Promotion Management systems. Her background includes roles in sales and trade strategy at Anheuser-Busch InBev and consulting at Kantar. She is a graduate of Indiana Universitys Kelley School of Business, recognized for her collaborative and creative project solutions.

She received national best practice recognition for analytical tools and processes she developed at Anheuser-Busch, which are still in use.

Personality Overview

Relationship Oriented

Informal

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Trade Promotion Management
Her current role as Sr. Manager, IT Business Partner for Trade Promotion at Ferrara centers on TPM systems and strategy.
IT Business Partnership
Focuses on aligning IT capabilities with business goals, drawing from her expertise in software implementation and strategic planning.
Sales & Retail Strategy
Managed a $7M budget and aligned retail brand programming with overall company strategy during her time at Anheuser-Busch InBev.

Media Appearances

Emma has no verified media appearances

Work History

11-2021
Sr. Manager IT Business Partner, Trade Promotion at Ferrara
11-2020 - 10-2021
Functional Consultant at Kantar
8-2018 - 11-2020
Sr. Trade Strategy Manager at Anheuser-Busch InBev
1-2017 - 8-2018
Sr. On Premise Channel Lead at Anheuser-Busch InBev
12-2015 - 1-2017
Trade Planning Execution Manager at Anheuser-Busch InBev

Education

2011 - 2015
Bachelor of Science (B.S.) from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Chicago Area, United States Job Level : Middle Designation : Sr. Manager IT Business Partner, Trade Promotion at Ferrara
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emma

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emma take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Emma

Personality Compatibility


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