Emma Heerah

Evaluator
DISC Type : Dcs

Global Head of Employer Brand at Kantar

Kingswood, England, United Kingdom

Overview

Emma is a Global HR Projects and Change Director at Boston Consulting Group, bringing over 15 years of experience in talent acquisition and employer branding. She specializes in designing personalized, end-to-end candidate experiences on a global scale. Colleagues describe her as an inspiring leader, commercially astute, and an expert in her field.

Outside of work, Emma enjoys hands-on projects, having recently taken a break to manage an audacious house renovation. She stays active using her Peloton bike and prioritizes spending fun time with her children.

She recently attended the 2024 Disability: IN Global Conference, highlighting her interest in diversity and inclusion.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Generative AI in HR
Actively promotes GenAI skill development within BCG and holds a certification in "GenAI: Fluency at Work, " indicating a focus on leveraging new technologies in her field.
Candidate Experience
Focuses on designing and delivering outstanding, hyper-personalized product solutions across the entire candidate journey to showcase BCG as a premier employer.
Employer Branding
Previously led the global employer brand at Kantar and managed recruiting solutions at BCG, demonstrating deep expertise in shaping a company's image to attract top talent.

Media Appearances

Emma has no verified media appearances

Work History

1-2020 - 1-2023
Global Head of Employer Brand at Kantar
2019 - 1-2020
Career Pause at none
6-2017 - 9-2019
Head of Talent Acquisition & Employer Brand Lead at Arcadis
1-2017 - 6-2017
Senior Manager - Resource Planning. Strategic Workforce Planning at Arcadis
11-2015 - 1-2017
Resource Planning Manager at Arcadis

Education

2002 - 2006
2:1 from University of Kent
Education details unavailable from CIPD Qualifications

More Information

Social Presence :

Prographics :

Exp : 16 Location : Kingswood, England, United Kingdom Job Level : N/A Designation : Global Head of Employer Brand at Kantar
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emma

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emma take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emma

Personality Compatibility


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