Emma Horner

Observer
DISC Type : ci

Senior Planning & Performance Manager at Leeds Building Society

Menston, England, United Kingdom

Overview

Emma is a Senior Planning & Performance Manager at Leeds Building Society, with a history in marketing roles at Damart UK and Skipton Building Society. A graduate of Lancaster University, she is an experienced marketing manager who specializes in data analytics, performance marketing, and marketing strategy to drive growth.

Outside of her core role, Emma is passionate about coaching and personal development. She writes about the importance of focus, clarity, and mindfulness, believing in identifying what truly matters over setting traditional resolutions. She enjoys facilitating workshops that help people gain perspective through simple visualization exercises.

She was "strangely reassuring" after reading a report that ranked creative thinking as the top future skill for 2030, even higher than marketing.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Marketing Effectiveness
Her career is centered on marketing performance and analytics, showing a consistent focus on using data to achieve measurable results and strategic goals.
Coaching & Growth
Her professional headline is "Coaching for Growth, Fun Included 🚀" and she frequently shares insights from her coaching conversations about setting priorities.
Data Storytelling
She lists skills in data analytics, data visualization, and storytelling, indicating an interest in translating complex information into compelling narratives.

Media Appearances

Emma has no verified media appearances

Work History

7-2025
Senior Planning & Performance Manager at Leeds Building Society
9-2023 - 7-2025
Senior Marketing Communications Manager at Leeds Building Society
4-2021 - 8-2023
Digital Transformation & eCRM Lead at Damart UK
4-2015 - 3-2021
Marketing Performance Manager at Skipton Building Society
1-2013 - 3-2015
Campaign Manager - Asda Money at Asda

Education

2001 - 2004
BSc from Lancaster University
1992 - 2000
Education details unavailable from Woodhouse Grove School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Menston, England, United Kingdom Job Level : Middle Designation : Senior Planning & Performance Manager at Leeds Building Society
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Emma take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emma

Personality Compatibility


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