Emma Jones

Evaluator
DISC Type : Dcs

Founder at AMPD

United Kingdom

Overview

Emma Jones is the Founder and CEO of AMPD, an AI optimization platform. With over 25 years of experience in marketing and global e-commerce, she has supported more than 5, 000 businesses in their international expansion. Colleagues describe her as energetic, knowledgeable, and exceptionally well-networked.

Outside of her tech ventures, Emma identifies as a "wannabe film maker, " a passion that ties into her previous work in marketing which included film production. She also has a creative and spontaneous side, having once entered and won a fashion competition at a major international event.

She won "Best Hat" at the Dubai World Cup, the worlds richest horse race, with a hat she bought on a whim the night before.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Optimization
She founded AMPD, an end-to-end AI optimization platform, and authored a book on using AI chat for sales generation.
Global Ecommerce
Leverages 25+ years of experience helping thousands of businesses scale internationally, contributing to over £500M in export growth.
Supporting Tech Startups
As a founder herself, she is passionate about business growth and is part of the Exeter Innovation accelerator to scale her own tech venture.

Media Appearances

Emma has no verified media appearances

Work History

5-2026
Founder at AMPD
3-2023 - 4-2026
Lead - Strategic Partnerships and Alliances at Department for Business and Trade
10-2018 - 3-2023
Ecommerce and Retail Lead, International Trade Advisor at Department for Business and Trade
3-2018 - 10-2018
Digital Commerce Consultant to DIT at ems - engaging marketing solutions
4-2015 - 3-2018
Client Services Director - Marketing, Branding, Digital Marketing, Social Media & PR at Bare Bones Marketing Ltd

Education

2018 - 2018
Diploma from Adams Academy

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Leadership Designation : Founder at AMPD
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emma

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emma take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emma

Personality Compatibility


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