Emma Jones in

Emma Jones

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Founder at When The Bank Says No
📍 Frodsham, England, United Kingdom

Emma Jones is the founder and managing director of Alder Rose Mortgage Services and When The Bank Says No. With over 15 years of experience and a CeMap certification, she specializes in finding tailored mortgage solutions for clients, especially those with complex financial situations who have been rejected by traditional lenders.

Outside of her professional life, Emma is a relationship-focused leader who deeply values her team, treating them like family and celebrating personal milestones with them. She is passionate about empowering the next generation of women, particularly her own daughter, by demonstrating the value of hard work and resilience.

She once helped a heart surgeon secure a mortgage despite having 12 County Court Judgements from parking fines.

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Experience
17 Years
Current Role
Founder
Job Level
Leadership
Location
Frodsham, England, United Kingdom
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

Adverse Credit Mortgages
Her company "When The Bank Says No" specializes in helping clients with poor credit histories, like CCJs, secure mortgages when mainstream lenders have refused them.
Empowering Women
Passionate about women succeeding, she advocates for mothers to show their daughters what hard work and resilience look like to inspire the next generation.
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Career

Work history

6-2022
Founder
When The Bank Says No
4-2017
Managing Director
Alder Rose Mortgage Services
1-2005 - 2-2014
Mortgage Specialist
Lloyds Banking Group
In the press

Media appearances

When the bank says no: Emma Jones on building a brokerage from life experience. Featured in MPA Magazine
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Education
9-1999 - 7-2004
Education details unavailable
St Aelreds
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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