Emma Louise Walker

Trailblazer
DISC Type : DI

Member at The Marketing Society

Greater Cheshire West and Chester Area, United Kingdom

Overview

Emma Louise Walker is the Group Customer and Marketing Director at Just Group plc, with extensive experience in financial services, including roles as Chief Growth Officer at LifeSearch. Colleagues describe her as a strategic, purpose-led, and relentlessly customer-focused leader. She holds a Bachelor of Arts from Wrexham University.

Emma’s passion for the protection industry is deeply personal, stemming from her mothers unexpected brain haemorrhage, which highlighted the importance of financial security. Outside of her core role, she is a dedicated mentor, committed to helping others advance their careers in marketing and is an active member of The Marketing Society.

Her career in insurance was directly inspired by her familys personal experience with a major health crisis when she was 21.

Personality Overview

Friendly But Fast

Charismatic

Assertive

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Financial Protection
Her career is driven by a personal understanding of the impact of unexpected life events, making her a passionate advocate for insurance and financial protection.
Customer-Centric Marketing
Described as having a "relentless customer focus, " she is dedicated to building strong customer propositions and creating meaningful connections.
Mentoring Talent
Actively involved in mentoring communities, she is passionate about giving her time to help others progress in their marketing careers.

Media Appearances

Emma has no verified media appearances

Work History

5-2025
Member at The Marketing Society
2-2025
Community Member at Up World
8-2023
Group Customer and Marketing Director at Just Group plc
10-2022 - 8-2023
Chief Growth Officer at LifeSearch
9-2017 - 10-2022
Chief Marketing Officer at LifeSearch

Education

9-1999 - 5-2002
Bachelor of Arts - BA from Wrexham University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Mid-senior Designation : Member at The Marketing Society
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Insights For Selling To Emma Louise

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma Louise is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emma Louise

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Emma Louise move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Emma Louise take some risk or not?

  • They can take risks if necessary.

You And Emma Louise

Personality Compatibility


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