Alexandra Wriglesworth

Observer
DISC Type : ci

Senior Commercial Manager at Great Rail Journeys

Wakefield, England, United Kingdom

Overview

Alexandra is a Senior Commercial Manager at Great Rail Journeys, with deep expertise in customer acquisition, e-commerce, and multi-channel retail. Colleagues describe her as a strategic, creative, and dedicated leader. She holds a BA (Hons) from the University of Bradford.

Outside of her commercial role, Alexandra is actively involved in her local community. She is passionate about education and contributes by helping to recruit governors for a school in Leeds, aiming to make a positive impact on the community.

She recently started her new role at Great Rail Journeys after a successful seven-year tenure at Damart.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Customer Acquisition
This is a core skill demonstrated throughout her career, including her previous role as Customer Acquisition Lead at Damart.
Travel & Tourism
[Predicted] Her recent move to Great Rail Journeys, a company specializing in escorted rail holidays, suggests a professional focus on the travel industry.
E-commerce Technology
She has shown interest in inventory management software that integrates with retail websites, indicating a focus on the technology that powers e-commerce.

Media Appearances

Alexandra has no verified media appearances

Work History

9-2023 - 4-2025
Senior Commercial Manager at Great Rail Journeys
7-2022 - 8-2023
Customer Acquisition Lead at Damart UK
6-2016 - 6-2022
Customer Recruitment Manager at Damart UK
9-2013 - 4-2014
Marketing Manager (Maternity Cover) at Redcats UK - Castaluna; La Redoute Marketplace
3-2013 - 12-2014
Senior Marketing Manager at Redcats UK - Castaluna; La Redoute Marketplace

Education

2004 - 2007
BA (Hons) from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 14 Location : Wakefield, England, United Kingdom Job Level : N/A Designation : Senior Commercial Manager at Great Rail Journeys
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alexandra

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alexandra take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alexandra

Personality Compatibility


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