Emma McCudden GAICD in

Emma McCudden GAICD

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Non Executive Director at Play Matters Australia
📍 Brisbane City, Queensland, Australia

As the Head of Innovation, AI Value, and Business Architecture at Suncorp Group, Emma leads customer-driven transformation and fosters a culture of innovation. A graduate of QUT and the Australian Institute of Company Directors, people often describe her as passionate, creative, and inspirational based on professional recommendations.

Emma is passionate about education and empowering people to reach their potential. This is demonstrated through her work creating an AI Academy at Suncorp and her voluntary board position as a Non-Executive Director for Play Matters Australia, which focuses on early childhood development.

She uniquely combines a Masters in Teaching with her corporate innovation role, applying educational principles to both professional development and community-based childhood learning programs.

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Experience
20 Years
Current Role
Non Executive Director
Job Level
Mid-senior
Location
Brisbane City, Queensland, Australia
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

AI Transformation
Her role focuses on AI Value at Suncorp, and she actively promotes AI capability through programs like the company's AI Academy and Promptathon.
Corporate Innovation
As Head of Innovation, she designs customer-driven solutions, manages complex projects, and is certified as a Lego Serious Play Facilitator to foster new ideas.
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Career

Work history

12-2023 - 1-2025
Non Executive Director
Play Matters Australia
10-2020
Head of Innovation & AI Value
Suncorp Group
6-2019 - 4-2020
Group Content and Strategy
Suncorp Group
9-2018 - 10-2019
Executive Manager, Media and Digital Communications
Suncorp Group
11-2017 - 8-2018
Digital Planning Manager
Suncorp Group
In the press

Media appearances

Bringing stories to life through innovation culture at Suncorp. Featured in Suncorp Group
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Education
2019 - 2022
Master of Teaching (Secondary)
QUT (Queensland University of Technology)
2021 - 2021
Customer Driven Innovation Course
Inventium
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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