Emma McCudden GAICD

Visionary
DISC Type : Ds

Non Executive Director at Play Matters Australia

Brisbane City, Queensland, Australia

Overview

As the Head of Innovation, AI Value, and Business Architecture at Suncorp Group, Emma leads customer-driven transformation and fosters a culture of innovation. A graduate of QUT and the Australian Institute of Company Directors, people often describe her as passionate, creative, and inspirational based on professional recommendations.

Emma is passionate about education and empowering people to reach their potential. This is demonstrated through her work creating an AI Academy at Suncorp and her voluntary board position as a Non-Executive Director for Play Matters Australia, which focuses on early childhood development.

She uniquely combines a Masters in Teaching with her corporate innovation role, applying educational principles to both professional development and community-based childhood learning programs.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI Transformation
Her role focuses on AI Value at Suncorp, and she actively promotes AI capability through programs like the company's AI Academy and Promptathon.
Corporate Innovation
As Head of Innovation, she designs customer-driven solutions, manages complex projects, and is certified as a Lego Serious Play Facilitator to foster new ideas.
Childhood Development
Serves as a Non-Executive Director for Play Matters Australia, reflecting a strong personal commitment to enriching lives through the power of play and connection.

Media Appearances

Bringing stories to life through innovation culture at Suncorp. Featured in Suncorp Group

See Now

Work History

12-2023 - 1-2025
Non Executive Director at Play Matters Australia
10-2020
Head of Innovation & AI Value at Suncorp Group
6-2019 - 4-2020
Group Content and Strategy at Suncorp Group
9-2018 - 10-2019
Executive Manager, Media and Digital Communications at Suncorp Group
11-2017 - 8-2018
Digital Planning Manager at Suncorp Group

Education

2019 - 2022
Master of Teaching (Secondary) from QUT (Queensland University of Technology)
2021 - 2021
Customer Driven Innovation Course from Inventium

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brisbane City, Queensland, Australia Job Level : Mid-senior Designation : Non Executive Director at Play Matters Australia
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emma

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emma take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emma

Personality Compatibility


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