Emma McCudden GAICD in

Emma McCudden GAICD

Visionary · DISC type Ds
Non Executive Director at Play Matters Australia
📍 Brisbane City, Queensland, Australia

As the Head of Innovation, AI Value, and Business Architecture at Suncorp Group, Emma leads customer-driven transformation and fosters a culture of innovation. A graduate of QUT and the Australian Institute of Company Directors, people often describe her as passionate, creative, and inspirational based on professional recommendations.

Emma is passionate about education and empowering people to reach their potential. This is demonstrated through her work creating an AI Academy at Suncorp and her voluntary board position as a Non-Executive Director for Play Matters Australia, which focuses on early childhood development.

She uniquely combines a Masters in Teaching with her corporate innovation role, applying educational principles to both professional development and community-based childhood learning programs.

Read the full overview →
Experience
20 Years
Current Role
Non Executive Director
Job Level
Mid-senior
Location
Brisbane City, Queensland, Australia
Personality Overview

How Emma shows up

Direct & Assertive
Fast But Thoughtful
Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Emma cares about

AI Transformation
Her role focuses on AI Value at Suncorp, and she actively promotes AI capability through programs like the company's AI Academy and Promptathon.
Corporate Innovation
As Head of Innovation, she designs customer-driven solutions, manages complex projects, and is certified as a Lego Serious Play Facilitator to foster new ideas.
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Career

Work history

12-2023 - 1-2025
Non Executive Director
Play Matters Australia
10-2020
Head of Innovation & AI Value
Suncorp Group
6-2019 - 4-2020
Group Content and Strategy
Suncorp Group
9-2018 - 10-2019
Executive Manager, Media and Digital Communications
Suncorp Group
11-2017 - 8-2018
Digital Planning Manager
Suncorp Group
In the press

Media appearances

Bringing stories to life through innovation culture at Suncorp. Featured in Suncorp Group
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Education
2019 - 2022
Master of Teaching (Secondary)
QUT (Queensland University of Technology)
2021 - 2021
Customer Driven Innovation Course
Inventium
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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