Emma Roper

Enigma
DISC Type : cid

Senior Digital Marketing Manager at Kurt Geiger

London Area, United Kingdom

Overview

Emma Roper is the Senior Digital Marketing Manager at Kurt Geiger, overseeing strategy for global, US, and UK markets. An alumna of the Fashion Retail Academy with a background at Boohoo, her colleagues describe her as diligent, proactive, and enthusiastic.

She was an integral part of a campaign that won Performance Marketing Awards for "Best Fashion" and "Best Retail & E-Commerce".

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Global Marketing
As Senior Digital Marketing Manager at Kurt Geiger, she is responsible for the company's marketing efforts in the US, UK, and Global markets.
Performance Marketing
Contributed to an award-winning campaign at Dorothy Perkins, highlighting her focus on results-driven digital advertising and e-commerce success.
Affiliate & Partner Marketing
Her previous roles involved managing affiliate channels and owning the student partner strategy, indicating strong experience in partnership-based growth.

Media Appearances

Emma has no verified media appearances

Work History

8-2025
Senior Digital Marketing Manager at Kurt Geiger
12-2022 - 8-2025
Digital Marketing Manager at Kurt Geiger
4-2022 - 12-2022
Senior Affiliate Marketing Executive at Boohoo Group PLC
4-2021 - 4-2022
Affiliate Marketing Executive at Boohoo Group PLC
12-2019 - 4-2021
Digital Marketing Assistant at Boohoo Group PLC

Education

2017 - 2019
Bachelor's degree from Fashion Retail Academy
2014 - 2016
A Levels from The Billericay School Sixth Form

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Middle Designation : Senior Digital Marketing Manager at Kurt Geiger
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Emma take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Emma

Personality Compatibility


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