Zâna Gafița

Examiner
DISC Type : cs

Digital Marketing Manager at Kurt Geiger

United Kingdom

Overview

Zâna Gafița is a creative and commercially focused Digital Marketing Manager at Kurt Geiger, overseeing brands like Carvela and Steve Madden. Her expertise spans PPC, SEO, and paid social advertising with a strong record in customer acquisition and retention. Colleagues have described her as a highly-qualified expert and a keen individual who goes the extra mile.

She has managed multi-country digital marketing budgets across the UK, US, and Europe in previous roles.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Customer Acquisition
Her profile highlights a proven record of creating and implementing successful digital campaigns for customer acquisition and retention in retail and fashion.
Performance Marketing
Previously held the title of Head of Performance Marketing and her current role emphasizes a focus on results, ROI, and KPIs for all digital campaigns.
International Campaigns
Has experience planning and executing paid digital campaigns while managing multi-country budgets for the UK, US, France, Spain, Italy, and Germany.

Media Appearances

Zâna has no verified media appearances

Work History

10-2024
Digital Marketing Manager at Kurt Geiger
9-2022 - 10-2024
Head of Performance Marketing at Merci Maman
6-2020 - 9-2022
Digital Marketing Manager at Merci Maman
10-2017 - 6-2020
Digital Marketing Specialist at Arlo & Jacob
12-2016 - 10-2017
Digital Marketing Manager at APSCo - The Association of Professional Staffing Companies

Education

2011 - 2013
Master's Degree from Universitatea „Alexandru Ioan Cuza” din Iași
2008 - 2011
Bachelor's Degree from Universitatea „Alexandru Ioan Cuza” din Iași

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Middle Designation : Digital Marketing Manager at Kurt Geiger
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Insights For Selling To Zâna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zâna is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Zâna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Zâna move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Zâna take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Zâna

Personality Compatibility


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