Lucinda H.

Examiner
DISC Type : cs

Global Retention Lead at Kurt Geiger

Hertford, England, United Kingdom

Overview

Lucinda H. is the Global Retention Lead at Kurt Geiger, where she leverages an extensive retail background and a data-driven approach to CRM. She specializes in developing retention and roadmap strategies to create personalized user experiences. She holds a degree from the London College of Fashion.

Outside of her primary role in digital marketing and retention, Lucinda has a foundational background in the practical side of fashion. This interest is highlighted by a Certificate in Tailoring, showcasing her hands-on skills and deep appreciation for garment construction and design from her time in fashion school.

Unique fact: Lucinda holds a professional Certificate in Tailoring, blending her strategic marketing role with a practical knowledge of fashion craftsmanship.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Customer Retention
As the Global Retention Lead, her focus is on data-driven strategies to improve customer loyalty and create a unified, personalized user experience at Kurt Geiger.
CRM Strategy
Has progressed through multiple CRM-focused roles, from executive to senior management, indicating deep expertise in managing customer relationships and loyalty programs.
Retail Technology
She has stated a love for her job because "Tech never stands still, " showing a passion for learning and tackling new challenges in the retail technology space.

Media Appearances

Lucinda has no verified media appearances

Work History

9-2025
Global Retention Lead at Kurt Geiger
11-2023 - 9-2025
Senior CRM & Loyalty Manager at Kurt Geiger
8-2022 - 11-2023
Senior CRM Manager at Kurt Geiger
8-2021 - 7-2022
CRM Manager at LK Bennett
7-2020 - 8-2021
CRM Executive at LK Bennett

Education

2019 - 2019
Digital Marketing Strategy (Short Course) from University of the Arts London
2011 - 2015
Bachelor of Arts (B.A.) from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hertford, England, United Kingdom Job Level : Mid-senior Designation : Global Retention Lead at Kurt Geiger
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Insights For Selling To Lucinda

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucinda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lucinda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lucinda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lucinda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lucinda

Personality Compatibility


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