Emma Sahota in

Emma Sahota

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Managing Director at Astound Digital
📍 London, England, United Kingdom

Emma Sahota is the Managing Director for Astound Digital, leveraging over 20 years of experience in e-commerce to lead digital strategies for luxury and retail clients. Her expertise includes B2C e-commerce, CRM, and revenue growth. People who have worked with her describe her as ambitious, intelligent, and a passionate leader.

Outside of her primary role, Emma is passionate about social responsibility and female empowerment in business, drawing inspiration from pioneers like Anita Roddick and Vivienne Westwood. She credits her first job, a paper round at age 12, with teaching her discipline, tenacity, and the value of hard work.

She is featured as a key member of Astound Digitals inspiring global womens leadership team.

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Experience
21 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

Retail Tech Innovation
Discusses emerging retail technologies like "Invisible Checkout" and the importance of augmented reality to accelerate customer decisions, as mentioned in interviews and social posts.
AI in E-commerce
Frequently writes and speaks about using AI to create personalized customer experiences and drive core functions for retailers, especially with platforms like Salesforce, AWS, and Google.
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Career

Work history

1-2023
Managing Director
Astound Digital
5-2021 - 1-2023
Head of Client Success
Astound Digital
5-2012 - 4-2019
Senior Director, Account Management
Digital River
2-2010 - 7-2012
Senior Client Marketing Manager
Digital River
7-2008 - 1-2010
Account Development Manager
Digital River
In the press

Media appearances

Astound Digital Strengthens Leadership with Three Women Managing Directors in Global Roles. Featured in Astound Digital
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Education
2006 - 2007
Professional Certificate in Marketing
CIM | The Chartered Institute of Marketing
Education details unavailable
University of Portsmouth
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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