Emma Sahota

Go-getter
DISC Type : d

Managing Director at Astound Digital

London, England, United Kingdom

Overview

Emma Sahota is the Managing Director for Astound Digital, leveraging over 20 years of experience in e-commerce to lead digital strategies for luxury and retail clients. Her expertise includes B2C e-commerce, CRM, and revenue growth. People who have worked with her describe her as ambitious, intelligent, and a passionate leader.

Outside of her primary role, Emma is passionate about social responsibility and female empowerment in business, drawing inspiration from pioneers like Anita Roddick and Vivienne Westwood. She credits her first job, a paper round at age 12, with teaching her discipline, tenacity, and the value of hard work.

She is featured as a key member of Astound Digitals inspiring global womens leadership team.

Personality Overview

Fast-Paced

Direct & Candid

Decisive

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Retail Tech Innovation
Discusses emerging retail technologies like "Invisible Checkout" and the importance of augmented reality to accelerate customer decisions, as mentioned in interviews and social posts.
AI in E-commerce
Frequently writes and speaks about using AI to create personalized customer experiences and drive core functions for retailers, especially with platforms like Salesforce, AWS, and Google.
Women in Leadership
Proudly shares her role as part of Astound's global women's leadership team and expresses admiration for disruptive female founders like Jacqueline Gold and Anita Roddick.

Media Appearances

Astound Digital Strengthens Leadership with Three Women Managing Directors in Global Roles. Featured in Astound Digital

See Now

Work History

1-2023
Managing Director at Astound Digital
5-2021 - 1-2023
Head of Client Success at Astound Digital
5-2012 - 4-2019
Senior Director, Account Management at Digital River
2-2010 - 7-2012
Senior Client Marketing Manager at Digital River
7-2008 - 1-2010
Account Development Manager at Digital River

Education

2006 - 2007
Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing
Education details unavailable from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Astound Digital
URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Emma

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emma take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Emma

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.