Emma Williams, BSc, PhD

Visionary
DISC Type : Ds

Nutrition Director at GBfoods

Reading, England, United Kingdom

Overview

Dr. Emma Williams is the Nutrition Director at GBfoods, leveraging over 20 years of experience in food science and health. Educated at Ulster University with a PhD in Human Nutrition, she focuses on sustainable diets and food system transformation. Colleagues describe her as passionate, supportive, and exceptionally knowledgeable in translating science into actionable insights.

Growing up as a farmers daughter, Emma has a deep-rooted understanding of the entire food journey, from soil to plate. She advocates for mental health and workplace wellbeing, holding a certification in Mental Health First Aid. She personally prefers whole foods, nuts, and seeds, practicing the healthy eating habits she promotes professionally.

Unique fact: Her PhD research focused on the interplay between food and nutrients in mood enhancement, aiming to develop functional foods for consumers.

Personality Overview

Early Adopter

Goal-Oriented

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Food System Transformation
Her current role and professional headline emphasize her focus on transforming food systems towards healthier and more sustainable models.
Science-Based Communication
A core competency listed in her headline and reinforced by recommendations praising her ability to translate complex science for different audiences.
Workplace Wellbeing
She highlights "Workplace Health & Wellbeing" in her professional headline and holds a certification in Mental Health First Aid and Advocacy in the Workplace.

Media Appearances

The Dietitian Cafe: The Supermarket Nutritionist – featuring Emma Williams, BSc, PhD, Nutrition Director at GBfoods. Featured in Apple Podcasts

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“When job‑hunting, it’s important to know your worth” – interview with Dr Emma Williams, Nutrition Director, GBfoods. Featured in FIGlobal Insights

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Work History

9-2024
Nutrition Director at GBfoods
3-2023 - 9-2024
Independent Consultant at Dr Emma Williams - Food, Nutrition & Health Consulting
5-2022 - 12-2022
European Vice President at Eat Well Global, Inc
5-2021 - 6-2022
Health Manager, Communications & Customer Inspiration (Social Impact/Ethics & Sustainability) at Waitrose & Partners
7-2019 - 5-2021
Nutrition Manager, Advice & Training (CSR, Health & Agriculture) at Waitrose & Partners

Education

PhD from Ulster University
1997 - 1999
BSc (Hons) Food Technology & Management (1:1) from Ulster University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Reading, England, United Kingdom Job Level : Mid-senior Designation : Nutrition Director at GBfoods
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emma

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emma take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emma

Personality Compatibility


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