Emma Woollcott

Inquirer
DISC Type : dc

Co-opted Trustee at Switchboard - National LGBTQ+ Support Line

London Area, United Kingdom

Overview

Emma Woollcott leads the Reputation Protection and Crisis Management team at Mishcon de Reya. Specializing in high-stakes issues like defamation, privacy, and data protection, she offers expert counsel to businesses and prominent individuals. People describe her as "fiercely intelligent, " "charismatic, " and a "first-rate adviser" who provides calm guidance during crises.

Outside of her legal work, Emma is deeply committed to social causes. She is a founding trustee of Action Breaks Silence, a charity dedicated to ending violence against women and girls. She also serves as a trustee for Switchboard, an LGBTQ+ support line, and is a founding member of 93% Professionals.

During her time at Addleshaw Goddard, she acted for The Sunday Times in its successful defense of a defamation claim brought by Lance Armstrong.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Reputation Management
As Head of Reputation Protection, she advises high-profile clients on defamation, privacy, and crisis management, often involving digital technology and online publications.
Crisis Communications
She specializes in advising clients during fast-moving, high-stakes situations, aiming to provide calm counsel and support good decision-making under pressure.
LGBTQ+ Advocacy
She is a co-opted trustee for Switchboard, the national LGBTQ+ support line, and founded Mishcon de Reya's Pride Network, earning recognition on multiple Pride Power Lists.

Media Appearances

Emma has no verified media appearances

Work History

11-2023 - 11-2025
Co-opted Trustee at Switchboard - National LGBTQ+ Support Line
5-2014 - 5-2017
Founding Trustee at Action Breaks Silence
4-2007
Partner at Mishcon de Reya LLP
2-2005 - 4-2007
Solicitor at Addleshaw Goddard
3-2003 - 3-2005
Trainee solicitor at Clifford Chance LLP

Education

5-2025 - 11-2025
Practitioners Diploma from AoEC - The Academy of Executive Coaching
2001 - 2002
LPC from Nottingham Law School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : N/A Designation : Co-opted Trustee at Switchboard - National LGBTQ+ Support Line
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Emma

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • Their decision making speed is somewhere in the middle.
  • Can Emma take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Emma

Personality Compatibility


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