Enas Farouk

Judge
DISC Type : Dc

Associate Director HR at SAMANA Developers

Dubai, United Arab Emirates

Overview

Enas Farouk is a seasoned HR leader with over 15 years of experience in the UAE, currently serving as the Associate Director of HR at SAMANA Developers. She specializes in strategic initiatives like performance management, Emiratisation, and enhancing employee experience. Colleagues describe her as a "Go Getter, " hardworking, and highly energetic, with vast knowledge of the GCC region.

Outside of her core HR functions, Enas shows a strong interest in the application of modern technology and psychology in the workplace. This is demonstrated through her certifications in "Using AI to Improve Human Resources Practices" and "Developing Your Emotional Intelligence, " highlighting a passion for continuous learning and innovative HR solutions.

Unique fact: Enas is passionate about aligning HR with business growth, recently celebrating her companys landmark AED 2. 7 billion waterfront development project.

Personality Overview

Demanding

Fast But Wary

Quality Focused

They respond well to strong and respectful communication.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Emiratisation Strategies
A core specialty mentioned across her roles at SAMANA Developers, DAMAC Properties, and Khidmah, focusing on engaging and retaining the local workforce.
AI in HR
Holds a certification in "Using AI to Improve Human Resources Practices, " indicating a forward-thinking approach to HR transformation and operational efficiency.
Performance Culture
Her experience consistently highlights a focus on enhancing performance management systems and fostering a culture of high achievement and employee engagement.

Media Appearances

Enas Farouk Joins SAMANA Developers as Associate Director – HR. Featured in HR Today

See Now

Work History

12-2025
Associate Director HR at SAMANA Developers
6-2025 - 12-2025
People and Performance HRBP at DAMAC Properties
11-2023 - 6-2025
PCP, People Culture & Performance (HR) Manager at Khidmah
10-2022 - 11-2023
HR Manager at International Schools Partnership - Middle East
10-2020 - 11-2022
Human Resources Manager at International Schools Partnership - Middle East

Education

2002 - 2004
Associate's degree from The American University in Cairo
1999 - 2004
B.A from Cairo University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Associate Director HR at SAMANA Developers
URL has been copied!

Insights For Selling To Enas

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enas is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Enas

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Enas move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Enas take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Enas

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.