Enrique Medina

Critic
DISC Type : C

Director de Administración de la Relación con Clientes at HSBC

Mexico City, Mexico

Overview

Enrique Medina is a Director at HSBC specializing in customer lifecycle management for the "Emerging Affluent" segment. His extensive career at the bank has spanned product design, CRM, and implementing commercial strategies for financial services across multiple sales channels.

His entire career progression, from project lead in collections and credit to his current director-level position, has been within HSBC, giving him a deep and holistic understanding of the banking business.

Personality Overview

Negotiator

ROI Driven

Precise

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Customer Lifecycle
His current and past director roles are focused on customer relationship management, lifecycle, and retention strategies.
Affluent Banking
He leads the "Emerging Affluent" segment and previously managed products for HSBC's affluent "Advance" clients.
Financial Marketing
Experienced in generating commercial offers and implementing both ATL and BTL campaigns for financial products.

Media Appearances

Enrique has no verified media appearances

Work History

1-2017
Director de Administración de la Relación con Clientes at HSBC
9-2012
HSBC Subdirector CRM - Productos at HSBC
2010 - 2012
Gerente de Productos at HSBC
2007 - 2010
Líder de Proyecto at HSBC
2000 - 2007
Asesor de Desarrollo y Productividad at Banamex

Education

Enrique has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director de Administración de la Relación con Clientes at HSBC
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Insights For Selling To Enrique

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enrique is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Enrique

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Enrique move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Enrique take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Enrique

Personality Compatibility


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